Work Smart Hypnosis | Hypnosis Training and Outstanding Business Success

On today’s episode, I’m chatting with Karen Hand of Karen Hand Hypnosis. Karen is a phenomenal hypnotist, author, speaker, and trainer and has won numerous awards throughout the hypnotic community including the 2010 Hypnotist of the Year Award from the Mid-America Hypnosis Conference. She is a former radio personality that initially became interested in hypnosis after interviewing several hypnotists on her radio show. Following her curiosity into the profession, she scheduled a session with a professional, successfully lost weight by following their system, and immediately found her lifelong passion as a hypnotist. 

Karen explains what her first steps were to opening her hypnosis business, shares what current events are happening in the hypnotic community that has her excited and moving her business forward, and we talk about her upcoming workshop event at the Mid-Atlantic Hypnosis Convention on October 21, 22, and 23 in Chicago. 

Please welcome Karen Hand to the show! 


“Everybody is different – like fingerprints.” – Karen Hand 


  • Karen explains how she went from a well-known radio personality to becoming a certified hypnotist. 
  • She explains what changes and differences throughout the hypnotic community has her excited. 
  • We talk about the use of hypnotic scripts and what drove her to find why scripts didn’t work for 20% of hypnotic patients.  
  • We discuss how admitting a person needs help, asking for help, and accepting help is about 90% of the equation to a successful outcome. 
  • We talk about why it’s usually appropriate to schedule multiple sessions with clients, but sometimes one-off sessions are more appropriate. 
  • Discover the client. Work with what’s present. 
  • We talk about her current business model and what she is most focused on right now. 
  • She explains what she is teaching at the Mid-Atlantic Pre-Convention available for the general public. 
  • We talk about her Post-Convention workshop: Secret Sauce for Successful Sessions and the techniques, and principles she will teach the audience as well as how to apply them in their clinics. 


“As soon as we get clients to change their belief from ‘I can’t’ to ‘I can’ – we’ve done our job.” – Karen Hand 


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If you enjoyed today's episode, please send us your valuable feedback! 

Direct download: wsh079.mp3
Category:general -- posted at: 4:30am EST

Dr. Kate Beaven-Marks, hypnotherapist and co-author of the children’s story book Sam the Sleepy Sheep joins me in today’s session. Although she has always had an interest in hypnosis, her passion really took hold while she was attending college, studying for her doctorate degree in education. This passion later leads to her working with patients in hospital wards before opening her own practice. 

Kate has a unique outlook on the way hypnosis is taught in today’s society and some very interesting ideas on ways she feels professionals could improve the educational experience for students. Today, she shares her story, thoughts, and ideas on hypnotic education and integration as well as what she does throughout her own business in order to stay current in her practice, how she measures her own effectiveness with her clients and students, and how working in the hospital setting has impacted the way she works with clients today. 

Please welcome Dr. Kate Beaven-Marks to the show! 

“To stop learning about hypnosis, you’re actually going backwards.” – Dr. Kate Beaven-Marks 

  • Learn what is it like working with hypnotherapy clients in a hospital setting and some of the challenges she has had to overcome in order to successfully help her patients. 
  • She explains how this experience has benefited her current hypnotherapy business. 
  • She remembers one of the first lessons she was taught early in her career was to ask her clients how they expect to go into hypnosis and how this technique has benefited her and her clients. 
  • She talks about how much research she did about hypnosis while studying for her doctorate and why it took her 6 years to complete her research. 
  • We discuss the improvements she believes needs to happen throughout the hypnotherapy educational industry. 
  • She talks about a basic standard, a foundation, that students should be taught before personal stylistic techniques are introduced and why she believes this foundation is so important. 
  • We talk about why some people decide to take hypnotherapy classes or courses even if they don’t intend to become a professional hypnotherapist, and how these skills can help them throughout other industries and professions. 
  • She explains how her college research has impacted and affected her current business and how she works with clients. 
  • She explains why she believes getting feedback is so important for your personal and business growth. 
  • We discuss the importance of following-up and checking in with clients. 
  • We talk about how the idea of writing the Sam the Sleepy Sheep book began 

“Without a strong foundation, a student is simply learning hypnosis techniques by rote without actually learning how it was constructed.” – Dr. Kate Beaven-Marks 

Resources Mentioned: 


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If you enjoyed today’s episode, please send us your valuable feedback! 

Direct download: wsh078.mp3
Category:general -- posted at: 4:30am EST

Are you feeling overwhelmed in your business? Maybe you’re thinking, “I need to hire someone, but I don’t want to hire on a full-time basis yet.” If you’ve never hired or outsourced work to another individual, it can be an overwhelming thing to consider. If you’re thinking about hiring or outsourcing work, then this episode is for you! 

In this episode, I am going to share the three ways to successfully hire outside help for your business. In my opinion, these are the three primary ways to get work done and vet new contractors and employees with little to no risk involved. 

You’re going to learn the exact steps that I have used over the course of building my business in order to get work done, hire experts in their field, as well as learn which types of tasks are appropriate for hiring on an as-needed bases versus which ones you might want to consider hiring someone full-time. 

The valuable information you will learn from this episode will help you understand the basics of outsourcing work. Learning the metrics and mindset of successfully outsourcing various tasks and projects has helped me grow my business exponentially – and now, I want to help you do the same.  

Just because you CAN do it all by yourself, doesn’t mean you should. 

So, what are the three tiers to successful hiring? Let’s dive right in. 



Tier 1 – Hiring by the Task 

  • If you've never outsourced work before, you absolutely want to begin here.
  • Tasks you may want to consider outsourcing include getting photos edited for your website or tweaks and improvements on your website 


Tier 2 – Hiring by the Hour 

  • You should transition projects into this tier.
  • You’ve already vetted them, now pivot the relationship from per task to per hour contracts. 
  • Hire by the hour – pay by the hour; it’s a win/win for everyone involved 
  • To successfully hire by the hour, provide your clear expectations on the amount of time you think you will request their services every month. 
  • The benefit of pivoting to hourly rates is that you are locking in contractor in on that rate – like a retainer. 


Tier 3 – Hiring by the role 

  • This step is completely optional. 
  • When hiring for this tier, hire for tasks you need completed on a regular basis; hire people to only work for you. 
  • In this phase, you could consider hiring that freelancer on a full-time basis – or you might want to consider looking elsewhere. 
  • Tasks you may consider hiring by the role include hiring a content management virtual assistant, regular website updates and maintenance tasks done on a daily basis, podcast or video content editing tasks, dedicated website programmer/designer, etc. 
  • Only after you have gone through the hurdles of hiring by the task and hiring by the hour should you ever consider hiring by the role.


Resources Mentioned: 


If you enjoyed today’s episode, please send us your valuable feedback! 

Direct download: wsh077.mp3
Category:general -- posted at: 4:30am EST

He’s back. Ross Jeffries returns to the podcast for the most-requested session ever recorded in the Work Smart Hypnosis series. His reputation proceeds him, and yet, when you sit down and have a discussion with him, he’s nothing like what you would expect.

I had originally expected to interview Ross on today’s episode – but he turned the tables on me early on by starting the conversation with questions for me!

Ross asked me dozens of questions and we covered a lot of ground in this episode – from my thoughts and ideas about the Esdaile State, the different trance levels, and whether I believe that this state could prove more useful for healing injuries to the body and recovering from surgeries more than “normal suggestion” or “normal trance” states.

We also discuss how I respond to the various questions and comments non-hypnotic people ask when they find out my profession and he puts me on the spot by insisting an honest opinion on whether I believe some people become so suggestible that they begin to dip into the realm of fantasy.

This is definitely an interesting, unique conversation that you won’t want to miss!

Please welcome Ross Jeffries to the show!

  • Ross asks whether I believe the Esdaile State really exists and if I think it is more useful when working with clients.
  • We discuss the claims regarding Esdaile State and how it helps heal the body quickly.
  • He asks for my definition of somnambulism.
  • We share our opinions on whether the Esdaile state is, or should, be considered a form of hypnosis.
  • Do some clients have more “user access” to different levels of ability than others?
  • We talk about the strategies I use to consistently bring my “A-game” to the office every day – even when I’m having a particularly bad day.
  • We talk about the “placebo effect,” and my thoughts on what it means when products are “FDA Approved.”
  • He asks how I decide to make those tough judgement calls to turn away a client when I feel someone else is more qualified to help a client with their specific problem.
  • Psychiatric medications and whether I believe they are useful and helpful for some people.


Watch These Videos:

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Jason Linett’s Hypnosis Trainings:

Direct download: wsh076.mp3
Category:general -- posted at: 4:30am EST

Have you ever noticed that the more you spend money, the more time you spend around marketers and the more these marketers are using our hypnotic language patterns? Today, I am going to share with you a live recording from a training seminar where I helped other hypnosis practitioners discover the mental triggers everyone has that makes them want to buy your products or services. 

Mental triggers are a powerful thing. They drive your decisions in a powerful way, and most major, successful companies have figured out how to use these triggers in their marketing plans and promotions to significantly impact their business and sales. 

So, what are these mental triggers and how can you incorporate them into your business so they will significantly impact its growth? 

  • Stories – stories excite the imagination and subconscious. They help to build rapport with your clients and audience. When all else fails – tell a story. 
  • Social Proof – video testimonials, written testimonials, newspaper articles, etc. 
  • Scarcity – the moment you fake this, you lose complete rapport with your audience and may never get it back. An example of “scarcity” would be launching a promotion “For a Limited Time” – remember to hit the “off” switch when you say you will! 
  • Authority – The talking head video on your website helps establish credibility and authority 
  • Anticipation – Seed launching and “Coming soon!” events. This trigger takes a little finesse and may not be appropriate for all markets. Identify a common enemy, but sell your benefits and services first. 
  • Proof – If you don’t have video testimonials, written testimonials, or other means of social proof, start with statistical proof. You can stand on the success of your profession, but be sure to site your sources. Someone else did your research for you – give them credit. 
  • Controversy – think “Click-Bait” 
  • Commitment & Consistency – It builds trust and rapport. Once you lose your reputation, it’s hard to gain it back. 
  • Interaction & Conversation – Building the community and interaction. The moment of “Welcome to the Family” or “Welcome Home.” 
  • Reciprocity – Perhaps the most powerful trigger next to authority. Giving away the best stuff so your audience’s and client’s thoughts become “If this is the free stuff, I can’t wait to see the paid stuff.” 
  • Likeability 
  • Credibility 
  • Why-Because – The word “because” is incredibly powerful. It brings the natural passion to your business. 


Resources Mentioned: 

If you enjoyed today’s episode, please send us your valuable feedback! 


Direct download: whs075.mp3
Category:general -- posted at: 4:30am EST