Work Smart Hypnosis | Hypnosis Training and Outstanding Business Success

Howard Cooper joins me today to share his marketing epiphany. He shares how you can streamline processes so you are not sending out the same email or doing the same mundane tasks over and over again. He discusses the easy-to-fall-into trap of being too short-term focused, which will prevent you from building a more successful business or global brand. Howard also reveals the tool he uses to streamline all of his processes, the flexible options of this tool, and shares why you should focus on creating the things that you can reuse repeatedly.

 

Howard is the founder of Rapid ChangeWorks, where he is the rapid change consultant and hypnotherapist. Howard is Britain’s leading rapid change hypnotherapist, focusing on making deep and lasting changes happen quickly. He is the host of the Rapid Change Matters Podcast and has appeared in the media with the BBC, CEO Magazine, and The Daily Telegraph. Previously, he was the lead psychological presenter of Virgin Atlantic’s ‘Flying Without Fear’ course and appeared on Channel 4’s ‘Fear of Flying: Caught on Camera’ documentary.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

 

“I only want to do stuff if I can reuse it repeatedly.” - Howard Cooper

 

 

 

  • The all-in-one tool you can use to streamline your processes and save money
  • How to flip the dynamic of your business and position yourself at the end of the funnel
  • How streamlining processes is giving Howard time to create content and build new products
  • Using opt-ins to direct people to booking sessions or purchasing products
  • The flexibility and split testing options offered by Kartra and ClickFunnels
  • Why you should focus on the things that you can reuse repeatedly

 

Connect with Howard Cooper:

 

 

 

Resources Mentioned:

 

 

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH287_-_Howards_Marketing_Epiphany_Final.mp3
Category:Business -- posted at: 4:30am EST

You can build your hypnosis business by following philosophies and strategies and refining the things you do. With a new focus on what is bringing people in, you can go after what is driving your business. Building a successful hypnosis business begins by assessing what you can do to serve the client better and get the result the client wants to achieve. Some clients are more motivated than others, so, if you can gauge a client’s readiness to produce change and fit this into a business context, success will follow.

 

Today, I share why you should position yourself at the end of the funnel where you are the premium service. I share the funnel stages that create a system where appropriate extra steps sit in front of what you do. I discuss the progression from free content on your website to your core service, with the result that the people you speak to are those who are most motivated and ready to make a change. I also share all of the elements you should have on your website pages and how you can structure these to create a persuasive and influential cycle.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

“You owe it to your clients to run a thriving funnel-based business because doing so, you can serve them even better.” - Jason Linett

 

 

 

  • Why a better run business results in better-served clients
  • Examples of content, which is the first stage of the funnel
  • How to use the lead magnet funnel stage to exchange something for something other than money
  • How to use the tripwire funnel stage to upgrade a client to a low-cost purchase
  • How to earn money while you are acquiring new leads and clients
  • How the funnel stages condition your client for your core offer
  • Why your website should have different pages for each issue
  • The elements to include on your website pages
  • How to create a persuasive, ethical, influence cycle with 'feature, so, benefit, result'

 

 

 

Resources Mentioned:

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH286_-_End_of_the_Funnel_Positioning_Final.mp3
Category:Business -- posted at: 4:30am EST

It is crucial to use strategies to serve your clients better and help them make changes in their lives. If you give your client complicated things to do, they are more likely to end up not doing them. So, straightforward strategies are more powerful because your client is more likely to make use of them. This is where self-hypnosis comes to the fore, helping people resolve issues with a new set of suggestions and ongoing strengthening of their skillset. Self-hypnosis allows your clients to reinforce the change on their own, quickly and conveniently.

 

Today, I share two tips for self-hypnosis and the principles and change protocols based on self-hypnosis. I discuss how intensity, repetition, and anchoring play a part in making behavioral changes and how you can use anchoring to move focus and solve the client’s problem. I share simple strategies for building client compliance and highlight the value of creating a short eight to a ten-minute recording of the change work for your client to use for self-hypnosis and strengthening the change. I also share the pros and cons of portable voice recorders, smartphone voice recorders, and Zoom conference recording, including the options that will remove all post-production tasks, saving time and complexity.

 

Get complete access to my hypnotherapy training library now at https://HypnoticWorkers.com/

 

 

“The way into the problem is also the same way out of the problem.” - Jason Linett

 

 

 

  • The role of intensity and repetition in making change
  • How to structure a need for a technique while negating a long-term need of that technique
  • Why every client problem is an anchoring issue
  • How to use organic anchoring to shift focus and solve a problem
  • How to compound anchors for ego strengthening and empowering clients
  • How to build compliance and create a yes set
  • Why you should create custom audio programs to supplement the client's process
  • Studio-quality portable voice recorders versus the client's smartphone voice recorder
  • How to use Zoom conference calling to record a short self-hypnosis session

 

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH285_-_2_Tips_for_Self-Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

It is one thing to learn how to work more effectively with your clients, but if your business strategy isn't on par, you may never develop a flow of clients to work with. If you are starting your business, it is essential to follow a series of steps to find success. If you have already dipped your toe in the water, you may need to refocus your strategy and goals to build the successful business you envision. You need to know what's going to make your business work and make it massively scalable, from determining if you should be a Jack-of-all-trades or an expert in a niche to understanding the psychology behind the sales process

 

Today, I share what I would do if I had to start all over. I share why you shouldn’t try to go straight to the sale and instead recognize that unsophisticated buyers first need to understand the value of what they want to buy. I reveal why a strategy of educating and informing will nurture potential clients towards the next step in the selling process. I share how people do business with people and why it is vital to nail your messaging and produce regular free content to build relationships that will become sales-ready. I also stress the importance of focusing your marketing on your micro-niche and follow one course until you find success.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

“They have to move through a journey from know to like, and trust before they will ever buy.” - Jason Linett

 

 

 

  • The sales process stages of moving a client to a buy status
  • Why you should start with the foundation of visibility to gain credibility, and then profitability
  • How free content and a value-first mindset will create a business for life with raving fans
  • Why frequency and recency are critical components of your content strategy
  • Where to gain visibility in the pain-point of which you are an expert
  • How to position yourself as the micro-niche expert
  • How to nail your messaging for mediums such as Facebook Live

 

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH284_-_If_I_Had_to_Start_All_Over_Final.mp3
Category:Business -- posted at: 4:30am EST

1