Work Smart Hypnosis | Hypnosis Training and Outstanding Business Success (Business)

Kathleen Shannon is a Licenced Clinical Mental Health Counselor and Certified Rehabilitation Counselor at Shannon Counseling and Consulting with more than 21 years of experience working as a licensed provider. She has worked with veterans on various issues including anxiety, depression, recovery, and PTSD. Previously, she has worked with Lourdes Behavioral Health, GENEX Services, and the US Department of Veterans Affairs. Kathleen holds a Master of Arts in Rehabilitation and Mental Health Counseling from the University of South Florida.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Kathleen joins me today to discuss positive value changework. She shares the origins of EMDR and its similarities to NLP. We discuss how to navigate situations when clients ask for particular techniques and how she helps her clients work through self-sabotaging values to encourage belief systems and cognitive shifts. We discuss how she conducts screening and works with sleep issues from a semantic point of view. Kathleen highlights tips for mastering conversational hypnosis and explores metaphors and their meaning. We also discuss the homework Kathleen gives to her clients and why you shouldn’t assume you still have rapport.

"Metaphors are the language of trauma." - Kathleen Shannon

  • The origin story of Eye Movement Desensitization and Reprocessing (EMDR) therapy
  • Handling client requests for specific techniques and whether they are suitable for the client, their values, and the problem
  • An example of client self-sabotage and how to introduce cognitive and behavioral shifts
  • How clients are finding Kathleen and Shannon Counseling and Consulting and the changework areas she works with
  • Getting specific and using the Parts Model, Core Transformation, Holmes Model, and Transforming Yourself Model
  • Why you should not assume you still have rapport and how to use Scott D. Miller’s Outcome Rating Scale

Resources Mentioned:

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Direct download: WSH359_-_Kathleen_Shannon_on_Positive_Value_Changework_Final.mp3
Category:Business -- posted at: 4:30am EST

Whether you’re a stand-up comedian, a stage hypnotist, a singer, a performing artist, a speaker - or even a podcast host - losing your voice is a common workplace hazard. It can happen suddenly and unexpectedly and put a screeching halt to your future plans. Vocal stamina is a real issue that pops up from time to time. So how do you safeguard yourself from losing your voice? How can you preserve one of the most valuable assets of your business? 

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/  

In today’s episode, I share how to not lose your voice and preserve your greatest tool. I highlight the importance of being mindful of activities that can affect your voice and how the food and drinks you consume can positively or negatively affect your vocal performance. I highlight how you can use your body appropriately to reduce vocal strain organically. I also share the value of investing in a vocal coach and the benefits of using a headset and microphone system.

“Preventative care is going to be your best bet.” - Jason Linett 

  • Vocal rest and being mindful of your daily activities 
  • Food and drink that might affect your vocal stamina and implementing an elimination diet 
  • The importance of staying hydrated and drinking beverages at room temperature 
  • The benefits of breathing natural unpolluted air at regular intervals 
  • Avoiding vocal strain by using imagery to change where your voice is coming from 
  • The advantages of working with a vocal coach and engaging technological and in-office solutions and strategies 

Resources Mentioned: 

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Direct download: WSH358_-_How_to_Not_Lose_Your_Voice_Final.mp3
Category:Business -- posted at: 4:30am EST

If you find yourself growing tired of saying the same thing over and over, it is time to make plans to change and make next year your best year ever. Imagine making more income, having a more significant business and a more comfortable lifestyle while making a more significant impact in people’s lives. Growing a business year after year requires setting goals, leveraging resources, and getting your message out there.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Are you ready to scale your hypnosis business? Head over to https://WorkSmartHypnosis.com/Scale to schedule your Hypnosis Business Scaling Clarity Call today.

In today’s episode, I discuss how to make 2022 your best year ever. I share the strategies and principles you can use to continue to grow your business. I answer specific questions and highlight concepts for sales and services that significantly impact people’s lives. I reveal the number one recipe to preventing burnout and the signs that suggest you are thinking too much about your side of the equation. I also share how to review your business, personal life, skills, and education and where to find inspiration and mentorship.

“Put it through the filter of impact. Put it through the filter of truly creating a difference in people’s lives.” - Jason Linett

  • Setting respectively high Big Hairy Audacious Goals (BHAG) and breaking goals down by numbers, hours, and sign-ups
  • Looking at the segments of your business that need adjusting to make an impact in people’s lives
  • Looking at the parts of your personal life that need to change and determining who you will become
  • Reviewing the beliefs that no longer serve you and the new beliefs that need to be installed
  • Avoiding the ‘Superhero Syndrome’ and recognizing that you can’t do it all yourself and achieve your goals
  • Developing your skills and techniques to get the results you want

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH357_-_Make_2022_Your_Best_Year_Ever_Final.mp3
Category:Business -- posted at: 4:30am EST

Patty Castellanos is a Licensed Mental Health Counselor, Certified Hypnotherapist, and HypnoBirthing Educator. She is the Founder of The Expression Center, a private practice dedicated to supporting women through motherhood, as well as a conference presenter where she gives presentations on birth trauma, diversity, ADHD, parenting, wellness, and behavioral skills. Patty has a Master's degree in Mental Health Counseling from Nova Southeastern University, a Certification in Clinical Hypnosis through the International Association for Counselors and Therapists, and a Certification as a HypnoBirthing Childbirth Educator through HypnoBirthing International.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Patty joins me today to discuss birthing breakthroughs and how a personal frustration led to her discovery of hypnosis and recognizing its power to make change happen faster and more reliably. Patty shares personal insights from the HypnoBirthing world, which has become a motivator in her work. She shares how she has transitioned from working in an office to serving clients online worldwide. She reveals how she has changed the dialogue of her business to get away from the royal ‘we.’ Patty also shares how she engages in active listening and conversation after the sessions are over to prescribe the self-hypnosis tools, audio, and resources her clients will need.

“When you truly effect change in your clients, it’s because you build that relationship. If you are you, you can further impact that relationship in a positive way.” - Patty Castellanos

  • How Patty’s experience with HypnoBirthing created a career-shifting moment
  • Moving away from the traditional medical labeling approach, transitioning patients into clients, and using hypnosis to make lasting change
  • Why Patty chose a career in mental health and how hypnosis allows her to access more people and create massive changes in their lives in just a few sessions
  • Building a reputation to generate referrals and build pre-session rapport
  • Creating a website that allows clients to get to know you before you sit down for a session
  • Leveraging active listening and conversational hypnosis in virtual sessions
  • Debriefing after the session and using the client’s takeaways to develop their unique and individualized tools and techniques
  • How Patty tripled the size of her business by creating a more specific website message and attracting more ready-to-change clients

Resources Mentioned:

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Direct download: WSH356_-_Patty_Castellanos_on_Birthing_Breakthroughs_Final.mp3
Category:Business -- posted at: 4:30am EST

Pattie Belle Hastings is a Licensed Certified Hypnotist and the Founder of Soul Shepherd Hypnosis. She is an entrepreneur, the Design Consultant and Owner of Mindful Marks, a Professor of Interactive Media and Design at Quinnipiac University, and the author of the upcoming book titled The 7 Step Digital Detox. Pattie Belle has a BFA and MFA in Visual Art and Design from Atlanta College of Art and Vermont College of Fine Arts. She has undertaken many studies and training, including Non-Violent Communication, NLP, Advanced Coaching, and Embodied Leadership.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Pattie Belle joins me today to discuss how she helps her clients in the category of digital detox. She describes how an introduction to the personal change methods has allowed her to control her thinking, turn her life around, and find phenomenal success. Pattie Belle shares how you can use Compassionate Communication to help your clients uncover the underlying needs beneath their feelings to facilitate breakthroughs and change. She shares what it means to step into a lifestyle of Divine Finances. Pattie Belle also discusses digital addiction, using hypnosis to discover positive resource states, and a future vision to initiate a digital detox.

“Great innovations and breakthroughs come through states of focus and flow.” - Pattie Belle Hastings

  • Pattie Belle’s introduction to hypnosis. goal-orientated meditation, and mind management with the Silver Method
  • Facilitating change through different methods, practices, and modalities
  • Using Marshall Rosenberg’s Compassionate Communication/Non-Violent Communication in hypnosis to facilitate massive changes and breakthroughs
  • Money healing and what it means to step into a lifestyle of Divine Finances
  • Dopamine-seeking habits and Pattie Belle’s digital detox mission
  • Incorporating hypnosis into digital addiction recovery by establishing positive resource states and tying those to a vision of the future
  • Using fundraising as a strategy to grow your business

Resources Mentioned:

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Direct download: WSH355_-_Pattie_Belle_Hastings_on_Digital_Detox_Final.mp3
Category:Business -- posted at: 4:30am EST

Caryn Bird is the Founder of Win With Hypnosis where she has worked with athletes and people involved in sports and performance for more than 16 years. She is the creator of the Attitude of a Champion Sports Hypnosis Success System and helps hypnotherapists become successful performance mindset experts. Through appearances at HypnoThoughts Live, HypnoBiz, and the Heartland Hypnosis Conference, Caryn has presented to hundreds of hypnotists. She has a Bachelor of Arts degree in Clinical Psychology from the University of Wisconsin-Parkside and is an NGH and ICBCH Consulting Hypnotherapist and HypnoBirthing Practitioner.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Caryn joins me today to discuss the attitude of a champion. She shares how she discovered a world hungry for hypnosis services as a stay-at-home mom while supporting her children as athletes. Caryn explains why you don’t need to be the expert on what your client is doing to help them. Caryn highlights the issues that athletes typically face, such as performance anxiety and self-doubt, and how she uses the same techniques and roadmaps for entrepreneurs, public speakers, and musicians. She also shares how you can find clients without relying on paid advertising, how you can provide value to your community, and her inspiration for training others on working with athletes.

“Mental toughness is resilience; shifting out of bad performances.” - Caryn Bird

  • Becoming a Marie Mongan HypnoBirthing Practitioner and teaching HypnoBirthing
  • The 5,4,3,2,1 Zones technique for entering self-hypnosis and a deep trance
  • How to help athletes maximize performance and use their language without being an expert in their sport
  • The issues facing athletes including self-doubt, confidence, and performance anxiety
  • How niching down and getting results will improve your success by creating referrals for other hypnosis issues
  • How Caryn uses the same roadmap and techniques for athletes, high performers, public speakers, entrepreneurs, and musicians
  • Finding hypnosis clients without paid advertising through Google Business, testimonials, Facebook Groups, and Facebook Live
  • Caryn’s Attitude of a Champion program and teaching others to work with athletes

Resources Mentioned:

Connect with Caryn Bird:

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Direct download: WSH354_Caryn_Bird_on_the_Attitude_of_a_Champion_Final.mp3
Category:Business -- posted at: 4:30am EST

The Work Smart Hypnosis philosophy often states that you, as the practitioner, are a whole lot more flexible with hypnosis than your client. Through our episodes on pre-talks, ego strengthening, and secondary gains, we have explored positivity, the resistant client, and how to be the best hypnotist for you and your client. But, should we avoid clients resistant to change? And if you have one in front of you - can you fire them?

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

In today’s episode, I discuss the topic of firing clients. I share how you can steer your sessions with precise questions and executive communication to prevent problem situations. I define Epiphany Seeding and share how your intake questioning can change perception and lead to the problem being seen as the solution. I share how you can set the change into motion by inviting your client to rise to the occasion and shine a spotlight on where the focus should be. I also share an action step to prevent resistance issues, help other businesses grow, and think differently about what you do.

“The quality of the experience you have is often directly proportionate to the quality of the questions that you ask.” - Jason Linett

  • Satisfying objections before they arise and directing the momentum of your sessions in a way that prevents the problem situation
  • Making your questions incredibly clear through executive communication
  • Why actions should precede suggestions
  • Creating systems to educate and inform your clients before they become your clients
  • The formula behind Epiphany Seeding moments and asking questions to shift things so a problem can be seen as a solution
  • Working from a place of transparency and bringing your client back into the process
  • Using hypnotic language and emotion as a suggestion to bring the session to a place where you are in a no-fault situation and serving the client better

Using a Take-Away Sale Phrase to Address Resistant Clients:

  • “You know it’s a rare concern when we find ourselves working on the process rather than in the process. And when that becomes the situation - I can see I don’t think we are a match to work together.”

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH353_-_Can_You_Fire_a_Client_Final.mp3
Category:Business -- posted at: 4:30am EST

Jessi McAnelly is a Certified Hypnotist and the Founder of Moon Hypnosis. With six months of hypnosis training, Jessi jumped straight into the work and attracted a flow of clients. She was formerly a freelance marketing writer, marketing implementation coach, and an internal editor and curator for Apple’s internal newsletter. Jessi holds a Bachelor’s degree in Music Performance from the University of Texas at Arlington and received her hypnosis certification from the Mike Mandel Hypnosis Academy.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Check out the on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Jessi joins me today to discuss how to jump-start your hypnosis success. She shares how she dove into hypnosis head first and how she got started with a steady flow of clients. She shares how a chance encounter while working as a freelance transcriptionist triggered a passion toward language, hypnosis, and NLP. Jessi reveals her transformation journey of going through hypnosis herself as a client and becoming more congruent as a human being in terms of her interactions. Jessi also highlights how she continuously tests and tweaks her business systems while helping people along the way.

“Put yourself out there, even if it seems like the scariest thing. It is only scary until it is actually out there.” - Jessi McAnelly

 

  • How transcribing hypnosis material inspired Jessi to get formal training
  • Getting started, doing hypnosis for the first time, and how helping people also helps you
  • Accepting that you don’t need to be perfect; just show up and give it your full attention
  • Challenging your beliefs and perceptions and moving away from the ‘dollars for hours’ mindset
  • Putting a framework in place that allows you to make small changes and test your website and business systems
  • The lessons Jessi learned from working as a freelancer, including picking your clients and the work you enjoy
  • How Jessie’s website is attracting the clients that she wants to work with
  • Keeping it simple, having a clear message, and not trying to do it all at once

Resources Mentioned:

Connect with Jessi McAnelly:

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Direct download: WSH352_-_Jessi_McAnelly_on_Jump-Starting_Success_Final.mp3
Category:Business -- posted at: 4:30am EST

Nathan Gist is back on the program helping to celebrate 350 episodes! Here is part two…

Nathan is a Confidence Coach, Board Certified Hypnotist, and the Owner of Fredericksburg Hypnosis, where he has helped thousands of people build confidence, overcome fear and anxiety, quit smoking, and improve their sleep quality. He is also a Christian radio host and production director at Virginia’s Positive Hits & Spirit FM, an international speaker and the owner of Unshakable Trading. He is a board certified hypnotist from the National Guild of Hypnotist, a certified Master Hypnotist from Atlantic Hypnosis Institute & Work Smart Hypnosis, and a Certified Master NLP practitioner from the National Federation of NLP.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Nathan joins me today to discuss how to scale beyond success and create a balance between work and family. Nathan shares how marketing is important, but success is built on getting good client results that encourage conversations outside your office. He discusses why an online presence is vital for growing your business and why it is essential to be in the videos on your website. Nathan also shares how his views on what hypnosis is have changed since his first year in business and why participating in meetups is a fantastic way to get started in the hypnosis industry.

"You've got to make sure you're delivering a product that is getting the results you need to get." - Nathan Gist

  • Adapting to working online and creating online products
  • Focusing on improving your craft to get results that clients will share
  • Why you need to reinvest in your business and build your online presence
  • How to build rapport and get video testimonials for your website
  • Conveying the message that you and your client are working together to get the desired result
  • How Nathan’s view of hypnosis has changed since his first year in business and how meetups are a great way to get started

Resources Mentioned:

Connect with Nathan Gist:

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Direct download: WSH351_-_Nathan_Gist_on_Scaling_Beyond_Success_Final.mp3
Category:Business -- posted at: 4:30am EST

Nathan Gist is a Confidence Coach and the Owner of Fredericksburg Hypnosis where he helps thousands of people overcome anxiety and fear and build their self-confidence. He is an international speaker as well as the morning show host and production director of Virginia’s Positive Hits & Spirit FM. He is also the owner of Unshakable Trading, where he helps people build trader resilience and reprogram bad habits. Nathan holds a Bachelor's Degree in Theology from Life Christian University and is a board certified hypnotist, a certified Master Hypnotist, and a certified Master NLP practitioner.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Nathan joins me today to celebrate episode #350 of this program, and to discuss the hypnotic hero's journey. He shares how you can work intelligently to drive the business and focus on what you do best. He describes how to build a foundation in the early days and how to discover what you are passionate about and good at. He shares the effort and time commitment it takes to get things started and how he balances a full-time and part-time job while raising a family. Nathan also shares how he helps people overcome limiting beliefs and how he works with trader’s through emotional stress.

“It’s learning how to utilize your brain and the patterns and the way certain things work in the first place.” - Nathan Gist

  • Using a two-minute networking event speech and how to turn your audience into your sales force
  • Building social proof with reviews and testimonies
  • Creating a balance and juggling multiple jobs, businesses, and family life
  • How Nathan handles conversations about faith and hypnosis
  • The types of clients Nathan works with and how he is helping people with limiting beliefs
  • Nathan’s experience with working with traders and the trader’s psychology, emotions, and stresses

Resources Mentioned:

Connect with Nathan Gist:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH350_-_Nathan_Gist_on_the_Hypnotic_Hero27s_Journey_Final.mp3
Category:Business -- posted at: 4:30am EST

Richard Nongard is the Founder of Subliminal Science and Hypnosis Nevada. With over thirty years of experience as a Certified Professional Hypnotist and trainer, he has spoken to millions of people through keynote speeches, videos, workshops, and books. Richard has a master’s degree in Counseling and a doctorate in Transformational Leadership from Bakke Graduate University and is the President of the International Certification Board of Clinical Hypnotherapists.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Join me on February 10-12, 2022 for the ICBCH Winter HypnoConference! Develop your hypnosis skills, learn to create new business models, and discover new approaches to change the world. The event is live and in-person and will be held in sunny Orlando, Florida at The Rosen Plaza Hotel on International Drive. Head over to https://icbch.subliminalscience.com/2022-hypnoconference/ to register and reserve your ticket.

Richard joins me today to discuss the power of consistency. We break down the processes that will help you get clients, build up your skills and gain confidence as a new hypnotist. We discuss how setting office hours is an excellent strategy for achieving consistency and getting long-term results. We highlight why you need to stay consistent with marketing and advertising to get results. Richard also shares the top two action steps he recommends for new hypnotists who want to initiate success and build confidence.

“Consistency creates success in marketing or advertising.” - Richard Nongard

  • Developing processes, setting your office hours, and implementing standards to create consistency and build your confidence
  • The benefits of practicing language patterns and your hypnosis skills with an empty chair
  • Having a plan for everything that can go right and go wrong during a client session
  • Identifying your ideal client and completing your intake form
  • Why you need to apply consistency to your advertising and marketing
  • Looking at what is working and scheduling more time to do that to boost your start-up efforts and build confidence
  • The value of connecting with other experts and attending live business and hypnosis conferences
  • Richard’s number one tip for creating consistency

Resources Mentioned:

Connect with Richard Nongard:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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https://www.virginiahypnosis.com/call/


Every hypnosis practitioner wants to become a fully booked hypnotist. Whether you are a hypnotist just starting out or an experienced hypnotist with only a partially booked schedule, it is changing how you do things that will get results. My real-world-tested strategies will help you get noticed, acquire clients and build a thriving hypnosis business.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

I share my whole HypnoThoughts Live 2018 presentation titled Pack Your Schedule. I share how I began my career, started training in hypnosis and how my business, Virginia Hypnosis, transitioned into a fully packed office in just one month. I reveal my foundation and strategy for everything, regardless of where you market your hypnosis services. I talk about relationship building with a human-to-human connection, along with what’s working now.

“Too many people have incredible skills. Your skills are only good if there is a person actually in the chair doing the work.” - Jason Linett

  • My roadmap of how to get things started on your journey to being a fully booked hypnotist.
  • How to create a daily hypnosis news and research digest with Google News Alerts.
  • Identifying your clients and how to speak to them.
  • How to use the uniqueness of your backstory.
  • Getting out of the office and talking about what you do, through presentations and networking.
  • How to transition from active to passive strategies and the journey of visibility to credibility and profitability.
  • How to take/build systems and leverage those systems into other things.
  • Why you should be a hypnosis expert and not a vendor.
  • How to format your presentation using the value, value, value, pivot technique.
  • Building value first and using a double bind.
  • Using the pivot to create something and thus becoming a hypnotherapy expert.
  • Why if you try to sell to everyone you end up selling nothing.
  • How to sell the next step.
  • The two things that made the income that I have today.
  • Why you should bring your own story and be human.
  • How to hypnotize with conviction.
  • Curate content to become a peer.
  • How I get in front of the right people.

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

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Direct download: WSH348_-_The20Fully-Booked_Hypnotist_ENCORE_Final.mp3
Category:Business -- posted at: 4:30am EST

Today, I share an update to THE ALL-POSITIVE PRETALK. I reveal the concepts behind the hypnotic pretalk and highlight why it is essential to talk about what is going to happen instead of what is not going to happen. I share why each statement is included in the process and describe the intention of each phrase. I also reveal how to add truisms, satisfy objections, and build rapport with your client.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Setting the stage for a successful client experience is essential, and it is during the pretalk that this should happen. If you find yourself working against your client’s goals or feel that you are not as effective as you could be, then your pretalk may need to be reviewed and revised. If your pretalk has negative elements, then these should be changed into positive statements to ensure your clients achieve their desired goals.

“If there is ever a negative, distance and dissociate, frame the process as being effective.” - Jason Linett

  • The all-positive pretalk script.
  • Why you should define your ideal client for yourself.
  • Why you should avoid negative suggestions that are not your intended result.
  • Why the intake process needs to be efficient and direct.
  • Beginning the pretalk process with truisms.
  • Satisfying objections before they arrive.
  • Building rapport within the process.
  • Pre-framing your strategies in the pretalk.

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

Want to work with Jason? Check out:

Direct download: WSH347_-_The_All-Positive_Pretalk_2.0_Final.mp3
Category:Business -- posted at: 4:30am EST

As hypnotists, we often talk about the concept and goal of achieving a six-figure business. The outcome that we are seeking is a highly successful business that is serving you in terms of being profitable and paying for your lifestyle while serving many clients and helping them produce some outstanding results. Achieving six figures will take some effort and time - but probably not as much as you might think.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

And join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

In today’s episode, I share a roadmap that provides an easy way to six-figures for hypnotists. I share how you can maximize your time and sell your services at a higher rate by only speaking to clients who are ready to change, understand the value of your services, and are willing to pay for them. I reveal how you can earn an income with group workshops and create an upgrade offer that continues the conversation. I also share the formula for achieving a six-figure income with two group sessions per month over eleven months and 12 individual one-on-one sessions per week over 40 weeks.

“What you focus on, you are more likely to achieve.” - Jason Linett

  • How to maximize your time with the Velvet Rope Strategy and why your first offer should not be to call this number and book this thing
  • Creating a value-added offer that provides value, asks for value in return, and advances the relationship
  • How to earn $16,500 in income with two group sessions per month over eleven months of the year, regardless of your location
  • How to create a ‘pivot and invitation’ for a one-to-one hypnosis session
  • Why you should set an expectation for a three-session process rather than a single session
  • How to earn $2,400 per week with twelve sessions and $96,000 over forty weeks

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH346_-_The_Easy_Way_to_Six-Figures_for_Hypnotists_Final.mp3
Category:Business -- posted at: 4:30am EST

When things are at their best, it is time to consider and act upon what has to happen to scale and grow your business over time. Scale is a word that is gaining popularity around the world, although sometimes, it needs to be stopped and explained because to scale something is different from one business or person to another. The mindset of scaling is to take something you can already do and modify it to bring in a higher income while also serving your audience in a much better way.

Build a strong foundation for your hypnosis empire! Register for the ICBCH Train the Trainer Program with Jason Linett & Richard Nongard. Registration is currently open with courses beginning on October 12, 2021. Visit https://hypnotherapyboard.com/t3-online/ to reserve your spot.

In today’s episode, I reveal how you can scale and expand your business to a level where you can serve even more people and help more of your audience with value going in both directions. I share insights into what needs to happen within a business and reveal what I have been and are currently doing. I share how to expand the reach of what you do and create a better impact in your business. I also explore the risks of ‘superhero syndrome,’ why it is vital to see that you can’t do it all yourself, and why you need to find ways to duplicate yourself and expand your skills beyond yourself.

“Think bigger. By thinking bigger, we suddenly can serve a brand new audience.” - Jason Linett

  • What intent-based branding is and recognizing that it is okay for you to become wealthy on your journey if you are putting out value
  • Competing against yourself and upgrading your services to satisfy the problems and needs of what people out there are asking for
  • Why you need to be willing to stop and review what you’re doing and ask yourself what’s working, what can be modified, and what you can stop doing?
  • Why the best time to change up your systems and test is when things are working
  • When to automate or outsource and why you should be willing to hire others
  • Examples of how you can put these scaling strategies into use
  • The advantages of surrounding yourself with people doing things on a bigger scale, quality, impact, and income

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH345_-_Expanding_Your_Hypnosis_Business_Final.mp3
Category:Business -- posted at: 4:30am EST

Howard Cooper is one of the UK’s leading Rapid Change Therapists, a Hypnotherapist, NLP Master Practitioner, Thought Field Therapist, and the Founder of Rapid ChangeWorks. He has 19 years of experience helping more than 2,500 people make rapid shifts in their thinking. Howard spent two years as the lead psychological presenter on Virgin Atlantic’s critically-acclaimed ‘Flying Without Fear’ course and has appeared in media, including The Daily Telegraph, BBC, Channel 4, Daily Express, CEO Magazine, and The Sun.

Are you ready to eradicate no-show appointments, gain back more of your time, and build greater client expectations in your hypnosis business? Visit http://velvetropehypnosis.com/ to discover the Velvet Rope Strategy and learn how to attract and book more premium hypnosis clients - both online and in-person.

Howard joins me today to discuss metaphors to release anxiety. Howard shares when it is appropriate to intervene with children’s issues and why they should decide whether to proceed with therapy. He shares a metaphor that shows how fears can be created through a misinterpretation of threats and discusses his upcoming book: The Rustle Of Leaves. Howard reveals a metaphor and process for working with bedwetting and highlights why it is vital to introduce an ethical guideline and medical check before working with the issue.

“Sometimes people become afraid of things that pose no threat.” - Howard Cooper

  • Why you should only intervene with hypnotherapy for children when chronic issues persist
  • Why clients should take ownership for change, rather than expecting someone else to ‘magic it away’ for them
  • How the misinterpretation of threats can create unfounded fears
  • Howard’s upcoming book: The Rustle Of Leaves and how to buy it
  • Howard’s process for working with bedwetting, including the plug metaphor
  • Ensuring there is no medical reason before working with bedwetting

Resources Mentioned:

Connect with Howard Cooper:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH344_-_Howard_Cooper_on_Metaphors_to_Release_Final.mp3
Category:Business -- posted at: 4:30am EST

Kryssa Marie Bowman is a Hypnotherapy Practitioner and Certified Hypnotherapist focusing on Transformational Therapy and methods that provide lasting freedom from emotional, physical, and psychological issues. Kryssa’s approach combines Cognitive Behavioral Therapy, Life Between Lives and Regression Therapy, and Neo-Ericksonian Hypnosis. She completed the Rapid Transformational Therapy Certification Program and has a Bachelor’s of Applied Science in Psychology from Montana State University-Bozeman.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Kryssa joins me today to discuss near-life experiences. She reveals what it was like to enter the hypnosis profession to address something and fix something of her own, then recognize the opportunity to help others. Kryssa shares how you can leverage artfully vague communication that invites clients to access a place where they can create the change for themselves. She shares her experiences working with clients who have gone into past-life and between-life experiences. Kryssa also explores whether clients need to know the why, when, and how to initiate change during Regress-to-Cause sessions.

“The client already has everything within them to heal themselves, and I’m just the facilitator helping them communicate with the part that has this knowledge.” - Kryssa Marie Bowman

  • How Kryssa found successful change with a single session of hypnosis after 600 unsuccessful psychotherapy sessions
  • The benefits of continued training throughout your hypnosis career
  • Working from the approach of being the facilitator and recognizing the power to heal themselves is inside every client
  • A metaphorical explanation of the subconscious and the highest consciousness
  • Using Regress-to-Cause to reframe experiences and help clients bring away the resources and tools to integrate into their present life
  • Using regression to positive experiences to initiate change

Resources Mentioned:

Connect with Kryssa Marie Bowman:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH343_-_Kryssa_Marie_Bowman_on_Near-Life_Experiences_Final.mp3
Category:Business -- posted at: 4:30am EST

Brian Eslick is a Hypnotic Performer, Board Certified Hypnotist (BCH), and Certified Stress Management Consultant. He is the author of Inside Hypnosis and has starred in his own off-Broadway show in New York City. Brian previously served twenty years in the United States Air Force, seeing combat during the Gulf War. He later studied and received the title Certified Stage Hypnotist with the Stage Hypnosis Center, before expanding his offering to include hypnotherapy.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Brian joins me today to discuss cracking the hypnotic marketing code. He shares why you shouldn’t dive into everything and try to do it all at once and why it is very rarely the platform and almost always the strategy. Brian highlights the benefits of turning down the marketing efforts and using just a few step-by-step strategies to create month-on-month success and why you should focus on your local market first, ahead of branching out nationally or globally. Brian also shares the intricacies of outsourcing to optimize your efforts and build professional expertise in what you do, positioning you as the clear choice to help your clients.

“I’ve narrowed my marketing and everything that I do so that I have a lot more time on my hands.” - Brian Eslick

  • Setting up your first practice, website, and initial marketing steps to raise awareness
  • Areas of caution when using paid services such as Yelp or Bing
  • Finding clients with Google Maps (Google My Business), Reviews, and AdWords
  • Three things you must consider with every marketing strategy, platform, and service
  • How to set your monthly and daily marketing budget and gain more inquiries by focusing on your local audience
  • Outsourcing and automating services to build prestige
  • How to set up your sales funnel and appointment booking processes
  • Marketing analytics, testing systems, and making adjustments

Resources Mentioned:

Connect with Brian Eslick:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH342_-_Brian_Eslick_on_Cracking_the_Hypnotic_Marketing_Code_Final.mp3
Category:Business -- posted at: 4:30am EST

Graham Webber is a fully qualified Hypnotherapist, Hypnosis Trainer & Coach, and the Owner of Graham Webber Hypnotherapy. Graham has served in the British Army for eighteen years as a Vehicle Mechanic and Military Training Instructor. He began learning hypnosis to complement his magic skills and later made a move to therapy, helping clients with anxiety and weight loss. Graham currently teaches Rapid Inductions and The Kinetic Shift Practitioners Course with the UK Hypnosis Academy.

Ready to take your hypnotic skills to greater levels of success? Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Graham joins me today to discuss the various techniques you can leverage in your hypnotic service. He shares why confidence plays a crucial role in creating a hypnotic state, highlights a range of suggestibility tests, and reveals how to adapt these to improve responsiveness and move people into hypnosis. Graham shares why it is vital to gather information from your client and describes how you can use this to guide change during your hypnotherapy session. He also explores how you can advance your skills and move from a scripted approach towards script freedom.

“By utilizing your intention you can guide them to the best information.” - Graham Webber

  • Why you need a hypnosis coach and the role of self-confidence and belief in hypnotizing someone
  • Graham’s approach and variation to the Finger Magnets technique and moving people into trance
  • Graham’s Hypnosis Online Meet Ups project and the advantages of being part of a group of hypnotherapists
  • How to transition from ‘the deepener’ to the hypnosis work and use information gathered from the client to guide them
  • How often you should repeat suggestions in your hypnotherapy sessions
  • Using bullet points as an alternative to a script to keep you on track and move towards script-freedom

Resources Mentioned:

Connect with Graham Webber:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH341_-_Graham_Webber_on_Hypnotic_Service_Final.mp3
Category:Business -- posted at: 4:30am EST

I often create space on my calendar so that people can speak to me and get their questions answered about the various training events, such as WorkSmartHypnosis Live and the ICBCH Train the Trainer Program. I also do this to hear what people’s goals are and why they are signing up for events - to make the events better and customize the training to those who will be there in the room or online. Half of the classes usually consist of people who are brand new and looking for certification. In contrast, the other half is already trained and seeing clients but feels stuck working inside rigid protocols and techniques and do not feel they can customize their approach on the fly with clients.

Build a strong foundation for your hypnosis empire! Register for the ICBCH Train the Trainer Program with Jason Linett & Richard Nongard. Registration is currently open with courses beginning on October 12, 2021. Visit https://hypnotherapyboard.com/t3-online/ to reserve your spot.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

Today, I share why you should work with the heart of a teacher first and service provider second. I unpack some of the strategies and influential protocols you can use inside your process. I share how to build an environment where the client’s old challenge no longer holds the ground it once had and becomes so wholly incongruent, the client doesn’t go back to their old way of living. I also share stories about creating a world where change is inevitable and the mindset adjustments to make this easier and more natural for you.

“If you really do have the heart of a trainer, you ought to be teaching.” - Jason Linett

  • Setting your clients up to recognize that they already have the skills they need inside them
  • Bringing the client into the process to create an automatic response and build independence in the individual
  • Using stories to teach, inform, and create multiple influential points to reinforce that the client is an active participant inside of the process
  • Signs that you are focusing on your clients’ problems more than the solutions
  • Why you should remove the word ‘reinforce’ from your client repertoire and focus on sharpening skills, performance enhancement, and elevating results
  • Explaining your philosophy and creating a hypotonic environment where your client learns skills, tools, and abilities

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH340_-_The_HEART_of_a_TEACHER_Final.mp3
Category:Business -- posted at: 4:30am EST

Jim Zboran is a Certified Hypnotherapist, Master Hypnotist, Personal Development Life Coach, and Owner of Entire Mind Advantage Hypnotherapy. He is a member of the American Hypnosis Association and Hypnotherapists Union and earned an honors endorsement for academic excellence on his diploma from the Hypnosis Motivation Institute. He was previously an ordained minister, retiring in 2015 to pursue his life coaching practice full-time. In 2018, he began studying Neuro-Linguistic Programming before becoming a hypnosis graduate with HMI.

The next Work Smart Hypnosis LIVE and ONLINE professional training and certification event is happening soon! Check out https://WorkSmartHypnosisLIVE.com/ to see a full video tour of how the program works. Discover why even experienced working pros take our classes -- and those new to hypnosis, too!

Jim joins me today to discuss perceptual remodeling. He shares how he draws out symbols from a client’s metaphors and how he uses them to help his clients change their perceptions. Jim shares his experiences as a life coach and how hypnosis has given him more tools to make positive change. He reveals how you can find solutions within the action avoidances that exist within your clients. He shares his experiences as a serial entrepreneur and how his greatest successes have come out of his failures. Jim shares why it is vital to be transparent in your journey and use your story in your messaging to build rapport. He also discusses what makes metaphors powerful and the power of echoing.

“The subconscious is super powerful to solve the problem.” - Jim Zboran

  • The differences between translational and transformational hypnotic change work
  • Identifying a client’s metaphors and working within a symbolic landscape
  • The roadblocks clients have to avoid taking action
  • Creating feedback loops with a traction ledger gamification system and Jim’s Five Activities Workbook
  • Why it is important to include yourself and your origin story in your marketing and messaging
  • Using Clean Language Questions to elicit metaphors from clients that create transformational change

Resources Mentioned:

Connect with Jim Zboran:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH339_-_Jim_Zboran_on_Perceptual_Remodeling_Final.mp3
Category:Business -- posted at: 4:30am EST

Joni Brewer is a Coach and Consulting Hypnotist at Brewer Hypnosis where she works with clients who desire to be healthy. She is a member of the National Guild of Hypnotists, a Smoking Cessation Specialist with the North American Academy of Hypnosis, and a Board Member and President of the Oregon Hypnotherapy Association. Prior to starting Brewer Hypnosis, Joni was previously a nurse for sixteen years, a forester, a National Court Appointed Special Advocate (CASA), and an Instructor at Oregon School of Massage.

Get complete access to THE SUCCESS TRIGGER, a powerful set piece for personal change to help your client create their own Peak Performance success. Watch the video tour and join today at https://TheSuccessTrigger.com/

Joni joins me today to discuss positively charged hypnosis. She explains how she leveraged her previous work experience and the benefits of one-to-one hypnosis training. Joni shares how she found her niche and why being in the right mindset is crucial to your success in completing tasks and finding clients. She shares what she has learned by working online during the pandemic and the techniques that have transitioned back into the office. She explains why sitting directly across from a client is not confrontational and how it helps you observe more. Joni also discusses the guest speakers and presenters who attend Oregon Hypnotherapy Association meetings and the intention to bring guests in on Zoom and make recordings available to a broader audience online.

“Be yourself. You are the only one that has your experience, you are the only one that has your knowledge, and you are the only one who can put it together in your own way.” - Joni Brewer

  • The advantages of one-on-one training and sitting in on training hypnotist’s client sessions
  • Finding a niche that aligns itself with what your clients want to be
  • The link between your positivity, completing tasks and projects, and finding clients
  • Creating online videos so people can get to know you and how it helps you find the right type of clients
  • Why Joni sits directly in front of her clients and the benefits of observing and noticing more
  • The education and support available through the Oregon Hypnotherapy Association and the guest speakers that attend the regular meetings

Resources Mentioned:

Connect with Joni Brewer:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH338_-_Joni_Brewer_on_Positively_Charged_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Toni Macri-Reiner is a NGH and ICBCH Board-Certified Clinical Hypnotist, Life Coach, and the Owner of Indiana Hypnosis For Change. She is a Faster EFT, TRE, and NLP Practitioner. Aside from seeing clients, Toni runs Integrated Hypnosis Training, helping individuals achieve their certification with ICBCH. Toni has a thirty-year background in pottery and fine craft art before transitioning into a hypnosis career where she uses her natural talent for creativity to help other people.

Get complete access to THE SUCCESS TRIGGER, a powerful set piece for personal change to help your client create their own Peak Performance success. Watch the video tour and join today at https://TheSuccessTrigger.com/

Toni joins me today to discuss conversational neuroscience and shares how we can introduce research into the work we do. She reveals the conversational neuroscience process and explains how to identify the patterns that already exist in the client’s life to appropriately interrupt them so the client can create new pathways in their mind. Toni also shares how you can layer in techniques, teach, and achieve hypnotic change before formally saying ‘close your eyes.’

“You are not going to get what you want by focusing on what you don’t want.” - Toni Macri-Reiner

  • How Toni built her business through talking about hypnosis, word-of-mouth, and continued training
  • Why Toni uses a complimentary 15-minute phone consultation before booking client sessions
  • The techniques Toni uses, including Faster Tapping, Freddy Jacquin's Arrow, NLP Reframing, Future Pace, Suggestions, and Post-Hypnotic Suggestions
  • How the conversational work and pattern interrupts have allowed Toni to reduce the length of her sessions
  • Where to set the expectations of your client and teaching the tools and techniques they can use in the future
  • The Move Away technique, giving your clients the space to solve a problem, and examples of the language Toni uses

Resources Mentioned:

Connect with Toni Macri-Reiner:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH337_-_Toni_Macri-Reiner_on_Conversational_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Anthony Faiano is an ICBCH Certified Professional Hypnotist, Public Speaker, and the Owner of Victory Mindset. He is a United States Air Force veteran and during a 21-year career, he progressed from Aircraft Mechanic to Support Staff Supervisor and Master Resilience Trainer. He has an Associates degree in Aeronautics, Aviation, and Aerospace from the Community College of the Air Force.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Anthony joins me today to discuss the victory mindset. He highlights why you don’t need to shut down one thing to launch another, and instead, create a seamless transition over time. He shares why you should not overcomplicate your hypnotic approach and why you should focus on using your client’s expectations as an opening for where change can occur. Anthony shares his work on resilience skills and team building and discusses learning what you don’t like to do to create a path towards discovering your niche. He highlights the advantages of leveraging active and passive business strategies and how you can craft your pre-talk to ensure your client’s buy-in. Anthony also shares a metaphor he uses in smoking cessation sessions and the importance of being a resource for your community.

“Trust in your own artful skill to take the principles and create something that is authentic to you, because if you do that, you’re not likely to break rapport.” - Anthony Faiano

  • Why you shouldn’t overcomplicate what hypnosis is in your mind and why you should deliver what your client expects
  • The types of people who are reaching out for resilience skills and training
  • Anthony’s individual and group-administered team-building exercises
  • Knowing your audience when broadcasting your services
  • What is working for Anthony to bring in clients and how he has achieved a high social media conversion rate
  • How to craft your pre-talk, use metaphors, build rapport, pre-frame the experience, and ensure your client’s participation

Resources Mentioned:

Connect with Anthony Faiano:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH336_-_Anthony_Faiano_on_Victory_Mindset_Final.mp3
Category:Business -- posted at: 4:30am EST

Dawn Smith is an ICBCH Board Certified Professional Hypnotist who helps people create profound mindset shifts through positive change. Dawn grew up living hypnotically with family members already doing hypnosis and has a passion for helping clients with pain control, stress release, anxiety reduction, and academic performance. She lives in Pensacola Beach, Florida, and studied Philosophy and Religious Studies at the University of West Florida.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Dawn joins me today to discuss hypnotic introductions. She shares what it was like growing up with hypnosis as part of her daily life, and her experience with formal training and exploring other careers before working as a full-time hypnotist. Dawn shares the strategies and techniques you can use to introduce what you do. Dawn also highlights the easy local wins you can make through seizing opportunities for engagement and building connections with social marketing.

“Don’t hide behind training and trying to figure every single thing out before you get started. Just start seeing people and putting yourself out there and it will start coming together.” - Dawn Smith

  • How growing up with a career hypnotist parent highlighted the power of the words we say and the way we use our minds
  • How Dawn introduced hypnotic thinking into various careers focused on helping people
  • Hypnotic approaches Dawn recognizes today that her mother would use during conversational hypnosis sessions
  • Why new hypnotists should not worry about which technique to use
  • How hypnotists can achieve faster outcomes and how it helps clients stay on track
  • Starting a hypnosis business by modeling other successful professionals and why Dawn introduced the Velvet Rope Strategy into her business model
  • Curating a clientele through social marketing methods and examples where human engagement can lead to referrals
  • Maintaining transparency in the responsibilities of the client and 30-second next-day follow-ups

Resources Mentioned:

Connect with Dawn Smith:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH335_-_Dawn_Smith_on_Hypnotic_Introduction_Final.mp3
Category:Business -- posted at: 4:30am EST

Debbie Taylor is the owner of Intuitive Hypnosis, Intuitive Life Coaching, and Hypnosis Trainings. She is a Consulting Hypnotist and Certified Hypnosis Instructor with a 20 year background in education. She holds a Master's in Organizational Management from the University of Phoenix and a Bachelors in Education and Geology from the University of Utah. Debbie is also the author of Mastering the Law of Attraction: Your Personal Change Blueprint, which is the first in a series of books she is writing.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Debbie joins me today to discuss hypnotic blueprints. She shares why you should not look at the clients as the one problem that brought them to see you but at the entire ecosystem of their life, relationships, habits, and behaviors. She describes how to use the client’s strengths and genuinely have the client designing the process with you. Debbie reveals how to create a framework in such a way that it writes the client’s entire story, ensures participation, sells the value, and gets the client onboard. She shares why you need to navigate clients away from what they don’t want towards what they do want. Debbie also reveals the eight steps of her hypnotic blueprint, the questions she asks, and how to use the blueprint in the hypnotic work you do.

“The blueprint serves as the suggestion base. Everything they tell me, everything I say back to them in the hypnosis, all comes off the blueprint.” - Debbie Taylor

  • How Debbie explains the conscious, subconscious, and hypnosis to the client
  • What to base your pre-talk on and how to explain the Law of Attraction to the client
  • How Debbie has prioritized and modified the NLP Outcome Frame to create her Law of Attraction framework
  • Why you should explore what was going on when the client’s habit was formed and the purpose and value associated with it at that time
  • The steps in Debbie’s hypnotic blueprint
  • How to transition from the pre-talk into the formal hypnosis work
  • How to use the hypnotic blueprint

Resources Mentioned:

Connect with Debbie Taylor:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH334_-_Debbie_Taylor_on_Hypnotic_Blueprints_Final.mp3
Category:Business -- posted at: 4:30am EST

The work smart philosophy around different hypnotic techniques that we use with our clients to produce change is one of: ‘all these techniques work; you just have to use them.’ It is one that all comes down to the artistry, application, and customization of how we take these techniques to bend and morph them to fit with the client that happens to be in front of you on that particular day. The client may have been to another hypnotist and it did not go as expected, so you need to refocus the client to their goals to create a beneficial experience and move forward.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

This week's episode is all about regress to success. I explore hypnotic age regression and offer several definitions, from the purists' view of repressed memories to the concept of hypnotic suggestions creating positive or remembered hallucinations. I share how you can figure out what is great about your client and how we can harness that and put it to use. I reveal why and how you should condition your client to hear the technique and create a hypnotic contract. I share what sensory anchors are and reveal three positive life experiences you can use and bond to a success trigger. I also discuss how to phrase the notion that the technique will be required less as the client experiences more success.

“Emotion is the language of the unconscious mind.” - Jason Linett

  • The theories behind the different concepts of hypnotic age regression
  • Why you should reframe your pretalk from what isn’t going to happen to what is going to happen
  • How to explain the regress
  • Building the success trigger roadmap and how to create anchors and sensory-language bridging techniques
  • How to leverage positive life experience states to anchor empowered states of mind, centered on education, physical ability, and creativity
  • Morphing your language to the client’s desired outcome state
  • How to build a case with the client that the technique will become less necessary long-term

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH333_-_Regress_to_Success_Final.mp3
Category:Business -- posted at: 4:30am EST

Craig Mackay is the Owner and Consultant Hypnotist at Freedom Hypnosis, where he helps clients take control of their thoughts, feelings, reactions, and behaviors. He grew up in Scotland and worked as a Marine Control Room Operator before moving to the US and gaining his NGH and ICBCH Hypnosis Certification in 2013. In 2014, he started his business in New York City, seeing clients in his one-bedroom apartment and WeWork office, before taking his business 100% online.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Craig joins me today to share how you can create successful outcomes through the freedom of hypnosis. He shares how to work within your client’s model of the world, beliefs, faith, perceptions, and spiritual modes of thinking. Craig discusses shifting the client’s perceptions to be open to new things and new avenues to explore. He describes how you and the client can use the safety of hypnosis to explore new experiences. He shares why it is vital to run loops of action sets, attach an idea to an action, and specify the cause and effect relationships. Craig also reveals the four steps of placing the client in the result to set the change in motion.

“The power is in the perception, primarily, because that is what’s informing what we will do or not do to actually change those things externally or in our environment.” - Craig Mackay

  • How different belief systems, perceptions, faiths, and spiritual modes of thinking have the same core elements
  • Working within the client’s framework of the world and the questions to ask before the “formal hypnosis” begins
  • Using hypnosis to set new reference points in the mind to imagine freely what new experiences would be like
  • The different marketing activities where Craig has found success
  • Giving the client tools and skill sets to change their future emotional states beyond the outcomes they desire now
  • Using the three components of challenges to achieve an outcome
  • Accepting constant growth and changing the way you do things

Resources Mentioned:

Connect with Craig Mackay:

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Direct download: WSH332_Craig_Mackay_on_Freedom_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Karen Hand is the owner of Karen Hand Hypnosis, a hypnosis practice specializing in helping clients improve their self-esteem and self-acceptance and overcome limiting beliefs and paralyzing fears. She is a Board-Certified Hypnotist, NLP Master Practitioner, and Chicago Radio Personality. She is the author of the best-selling book, Magic Words and Language Patterns: The Hypnotist's Essential Guide to Crafting Irresistible Suggestions, where she helps readers improve their suggestion techniques and perfect the art of scriptless hypnosis. Karen is also a recipient of various awards in the industry, including Hypnotist of the Year, Educator of the Year, and the IMDHA Pen & Quill Award for Literary Excellence.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Karen joins me to discuss how to empower your belief system. She shares how the pandemic affected her career and why she adapted to the situation faster than most hypnotists. She discusses her belief system and why any belief system can work if you’ve been practicing it for a long time. She describes why scriptless hypnosis is the future and why overpreparation is counterintuitive. Karen also discusses the differences between accidental hypnosis and hypnosis on purpose, and why she believes we’re all living in a trance state.

“When clients start thinking a different thought, they start believing a different thing.” - Karen Hand

  • Why the skill necessary to run a business are left out of training
  • The three-part interaction that always happens in your business
  • Why Karen was more prepared when the pandemic began than most hypnotists
  • How Zoom ended up being Karen's preferred meeting app
  • Karen's biggest pet peeve in the industry
  • Karen's belief system and her thoughts on other hypnotists' belief systems
  • Why overpreparation for clients is no longer the majority thought pattern in the industry
  • Why Karen believes we're all in some sort of trance
  • How a millennial's advice on phone apps helped Karen improve her belief system
  • Why a client's beliefs are easy to change
  • Concrete examples of accidental hypnosis

Resources Mentioned:

Connect with Karen Hand:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH331_Karen_Hand_on_Empowering_Your_BS_Final.mp3
Category:Business -- posted at: 4:30am EST

To rock out 7 years of the Work Smart Hypnosis Podcast, Kevin Lepine joins me! He is a master of stage hypnosis of more than 20+ years, performing nightly on the Vegas Strip with his comedy show Hypnosis Unleashed. Winner of Best of Vegas Award and nicknamed ‘The Rock Star of Hypnosis,’ Kevin’s first national broadcast iN YouR HeaD is grabbing the country’s attention. He was previously a Performer at Hooters Casino Hotel and a Performer, Hypnotist, and Trade Show Coordinator for H&H Wholesale.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Kevin shares how we can unleash hypnosis on the community and discuss setting expectations during your pre-talk so you can exceed them. Kevin highlights the importance of having a mindset of ethics and leaving people better than we found them. He shares why you need to own who you are and concentrate on what you are fascinated by and how we can bring that into what we do to not become the next ‘someone else,’ but the first version of who you are. Kevin shares the importance of community and elevating each other. He also shares why you should demonstrate to others that you are coachable, trained, and willing to do the work to get to where you want to go.

“If you can establish the expectations, you can also exceed the expectations.” - Kevin Lepine

  • Why you should not focus on copying others but concentrate on being original and the ‘first’ you
  • Accenting and concentrating on what fascinates you and elevating what you are good at
  • Growing your career through good ethics and empathy
  • Finding the people and mentors who can direct you, teach you, give feedback, and help you learn
  • Making connections and showing your willingness to learn and be coached
  • Why you should see other hypnotists, not as your competition, but as your ally
  • Conveying information, setting expectations, and making your pre-talk interesting
  • Why it is crucial to reflect parts of the client conversation back to them in your pre-talk

Resources Mentioned:

Connect with Kevin Lepine:

Join our next online certification course… wherever you are in the world!

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Direct download: WSH330_Kevin_Lepine_on_Hypnosis_Unleashed_Final.mp3
Category:Business -- posted at: 4:30am EST

You have a lot to figure out in the early days of running your hypnosis business. This was the case for me, and while I became highly successful and launched a six-figure business seeing clients in my first full year, over time, we learn new things that are incredibly worthwhile. While you can grow your business without paying for advertising - and I used to be proud of this message - I learned a few tricks that drive business success and can help you get there quicker.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

In today’s episode, I look at whether you should pay for advertising and discuss how we can better run our hypnosis businesses. I discuss the logic and psychology beneath advertising so you can see exactly how it works. I share what I did before I started to pay for advertising and reveal the operating costs you should expect. I share how you can prepare and nail your messaging and highlight why you should look at content creation with a long-term view and see it as an asset. I share the mechanics behind retargeting ads and how they help secure purchases from those who were not in a position to buy on the first visit to your website. I also discuss how isolating your market will drive business success and the ad investing equation you should practice.

“Advertising is about reminding people that you exist.” - Jason Linett

  • How to find an audience, discover what their needs might be, lead with value, and craft a presentation to introduce hypnosis around that concept
  • The operating costs of hypnosis businesses, getting your message in front of the right people and perfecting your pitch
  • Creating content and how to extrapolate continued value years into the future
  • The principles of retargeting ads, why they are practical, and how to make it easy for people to find you
  • How to change your business through changing your audience and focusing on your niche market
  • The investor’s mindset, the investing equation you need to know, and spending money at the right time

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH329_Advertising_To_Pay_or_Not_to_Pay_Final.mp3
Category:Business -- posted at: 4:30am EST

Shelly Jo Wahlstrom is a Certified Hypnotherapist, Amino Acid Specialist, Certified Recovery & Nutrition Coach, and the Owner of Shelly Jo Hypno Aminos Nutrition and Shelly Jo Hypno LLC. She is the author of Feed Your Brain Change Your Life: Take Control Of Your Brain, Body And Emotions, and the upcoming book: From Crazy to Calm: Natural Ways to Boost YOUR Mental Health, scheduled for release on September 1st. Shelly’s Aminos were named Best of Top 25 New Products in the State of Utah. Shelly is also a Motivational Speaker, Presenter, and Trainer for Hypnotherapists and Energy Healers looking to add Amino Acids to their programs.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Shelly joins me today to discuss feeding the brain to overcome issues such as emotional eating and addiction and shares her journey of discovering amino acid therapy to help her daughter with addiction. Shelly reveals the role of neurotransmitters in the brain and the different symptoms and addictive behaviors that appear when they stop firing. She shares how she determines which amino acids the client may benefit from by examining the client’s symptoms and diet. Shelly shares how she uses  amino acid therapy and hypnotherapy together to achieve optimal results. She also shares the details of her online training for hypnotherapists and how you can purchase amino acid supplements at wholesale prices.

“The cool thing is by feeding it amino acids it’s actually feeding the brain what it needs, so it helps to raise and balance the brain.” - Shelly Jo Wahlstrom

  • Uncovering the cause of emotional eating and why you should feed the brain first
  • How Shelly discovered amino acid therapy on the path to helping her daughter break free from a cycle of addiction
  • Why neurotransmitters in the brain may stop firing and the symptoms this causes, such as anxiety, stress, depression, cravings, and addictions
  • The role of neurotransmitters, serotonin, and dopamine in mental health
  • How Shelly puts the amino acids and hypnotherapy work together to achieve optimal health
  • How tyrosine, 5-HTP, and GABA help sustain energy levels, alertness, focus, relaxation, and calmness
  • Working with hypnotherapy on beliefs and negative thoughts

Resources Mentioned:

Connect with Shelly Jo Wahlstrom:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH328_Shelly_Jo_Wahlstrom_on_Feeding_the_Brain_Final.mp3
Category:Business -- posted at: 4:30am EST

With more than 300 plus episodes, the podcast archives include a wealth of solo episodes and guest interviews with names you know from the convention circuit, and names you don’t because they have been busy doing the professional work of hypnosis. Within this portfolio of shows, there are several that you - as a new hypnotist starting out or a hypnotist already engaged in the work - should not miss and should listen to right away as you begin your journey to becoming world-class at your skills.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

In today’s episode, I share 12 shows you may have missed and how they can help you learn how to prime your approach to improve the experience, get the change work in motion early on in your session, and stack the deck in your favor. I highlight the episodes that demonstrate how you can go from training to full-time work as a hypnotist with a fully booked schedule. I also share the episodes where you can learn techniques that will become the foundation of what you do or gain access to training at a massively reduced cost.

“If you are looking to advance your skills if you are looking to take what you do to a deeper level, go back and relearn.” - Jason Linett

  • A masterclass on how to stack the deck in your favor and prime better experiences
  • The danger of absolutes and how to use the Changing Personal History technique
  • A case study demonstrating how someone can go from training to doing the professional work full-time
  • A genuine approach combining hypnosis, NLP, and HearthMath
  • Establishing the client’s hypnotic responsibility in making change
  • How to pack your schedule and the foundation for everything you do in your business
  • An example of something you can teach your client in a very memorable way
  • A conversation on the Four Cornerstones of Successful Hypnotherapy
  • How to access some of Roy Hunter’s programs at a hugely discounted rate
  • How to get the change in motion during the Dave Elman induction
  • Basing your professional work on research and evidence

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH32720-201220Episodes20You20May20have20Missed20Final.mp3
Category:Business -- posted at: 4:30am EST

For the most part, the work that we do as hypnosis professionals is relatively straightforward and not that complicated. However, there is a minority of incidents where you will need to set professional boundaries. Perhaps you need to select the scope of practice and manage your time in advance, so you don’t run into challenges. You may even want to set boundaries so that you can increase your income and become a world-class hypnotist. Yet, many professionals in our field find it hard to recognize that they cannot be everything to everybody and they have a right to say no to serve their clients better.

Join the next Professional Hypnosis Training and Certification event! Watch videos and reserve your spot now at https://WorkSmartHypnosisLIVE.com/

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

In today’s episode, I discuss professional boundaries and ethics. I reveal how, by setting your hours, you will be able to work with greater flexibility and have control over your calendar. I share why you should work with transparency and only take on the issues that fall within the scope and limitation of hypnosis. I explain how you can use office forms to better understand your clients and filter out those who are difficult or uncommitted. I share why we don’t have to do it all the same way and embrace that you are not the right fit for everyone. I also share what it means to have a practitioner-centered business that offers client-centered hypnosis matching the process to the client rather than the client to the process.

“Set your days, set your hours. As soon as you do that, it actually opens you up for greater flexibility because you have control over your calendar.” - Jason Linett

  • Gaining greater flexibility by setting your hours
  • Understanding the limitations of the work we do and working within those boundaries
  • Fixing specific issues and when to make referrals to serve your clients better
  • What to do if you don’t have a referral source
  • The differences between coaching and consulting and giving clients homework assignments
  • How to use office forms to ask questions and better understand your client’s goals
  • Leveraging your office forms to filter out uncommitted, argumentative, or difficult clients

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH326_Professional20Boundaries_Final.mp3
Category:Business -- posted at: 4:30am EST

I almost always begin my hypnosis sessions with the Dave Elman induction. Not just because it works, but because it teaches the client and myself to always think in a process-oriented approach. This methodology sets the framework of: now we have done step one, we can move on to step two, and so on. This is a 100% successful approach because embedded inside the training of this technique is troubleshooting, which allows you to make modifications to pass that test and move on to the next step and get into the work.

Get your spot at the Dave Elman Legacy Global Zoom Conference now at https://worksmarthypnosis.com/325/

Cheryl Elman is the President and Certified Master Trainer at the Dave Elman Hypnosis Institute. She is an international speaker and teaches instructors the latest in Rapid Induction Methods and Certifications. She began her career as a high school instructor, spending thirty years in this role and fourteen years as the Vice President, Manager, and Trainer of two New York City companies.

Larry Elman is the son of Dave Elman and is a Certified Consulting Hypnotist. Larry followed in his father’s footsteps, graduating from his father’s Course in Medical Hypnosis three times. He became an Aeronautical Engineer and Air Force Colonel before retiring to write, travel, and teach about his father’s life and hypnosis career. He speaks at many international conferences, winning many presenters and lifetime achievement awards.

Larry and Cheryl join me today to discuss the Dave Elman Legacy Global Zoom Conference. Cheryl and Larry share how you can learn about modeling the techniques of Dave Elman and how you can customize them to your own style and the needs of your client. Larry shares some of Dave Elman’s background and experiences, and reveals why the eye-lock became part of the Dave Elman induction. Cheryl highlights the topics and keynotes of the conference and shares how you will be able to revisit the content later. Larry also shares why you should adopt a philosophy of asking why and how this will make you an excellent hypnotist.

Get your spot at the Dave Elman Legacy Global Zoom Conference now at https://worksmarthypnosis.com/325/

“All human education and positive interaction have - what my father would call - a waking hypnosis component.” - Larry Elman

  • The Dave Elman Legacy and how doctors adopted the Dave Elman induction due to its speed, reliability, and success rate
  • The origin of the eye-lock in the Dave Elman induction and why it works
  • The exciting lesser-known presenters who will be featured at the Dave Elman Legacy Global Zoom Conference
  • The presentation topics, including pain management, the long effects of COVID, fibromyalgia, and dentistry hypno-anesthesia
  • When you can listen to the conference and how you can revisit the content and six keynotes later
  • The ‘want it to happen’, ‘expect it to happen’ and ‘watch it happen’ components of education and change
  • Why you should always ask why something works and how you can make it work better

Resources Mentioned:

Connect with Larry and Cheryl Elman:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH325_Dave_Elman_Legacy_Global_Zoom_Conference_Final.mp3
Category:Business -- posted at: 4:30am EST

Derry Cooke is a Hypnotherapist, IAPCH member, and the Owner of HypnosisWorks, a hypnosis practice based in Whangarei, New Zealand where he specializes in helping people who have experienced trauma. By working with people through their trauma, he has committed himself to learning and internalizing other people’s methods and, over time, making them his own. Derry has a background in nursing with 30 years of experience in the health industry, gaining a reputation as the one who is good with difficult patients. He holds a bachelor’s degree in psychology from the University of Auckland. However, since discovering hypnosis at the age of nine, hypnotherapy and NLP have become Derry’s true passion.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Derry joins me today to discuss remodelling hypnosis. He shares how we can better approach the process of change by having better perspectives. He explores updating the models in terms of the classic NLP presuppositions and asks whether hypnotists have all the resources we need to create change. We discuss faith and how it applies to hypnosis. Derry breaks down The Arrow Technique and the interactions between negative and positive emotions. He also shares why it is vital to create consistency in our change work so we can ask the right questions at the right time to serve our clients better.

 

“When you take this fresh approach to looking at things, your efficacy just goes up.” - Derry Cooke

 

  • How working on the body and deep tissue tension can elicit powerful memories, demonstrating the body and mind are one
  • Derry’s experience with training with Freddy Jacquin and The Arrow Technique
  • How The Arrow Technique can be used to ‘switch off’ chronic and acute pain
  • The three emotions and primary energy behind issues that trouble people
  • Using the positive drivers of human experience in The Arrow Technique
  • The principles of Derry’s remodelling approach, why you should always test your work, and the significant benefits of understanding how your techniques work

Resources Mentioned:

Connect with Derry Cooke:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

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Direct download: WSH324_-_Derry_Cooke_on_Remodelling_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Hartland’s Medical and Dental Hypnosis is a classic book in the profession of hypnosis, exploring what can be achieved when you have somebody hypnotized. The book, written by Michael Heap and Kottiyattil Aravind, highlights some of the work from one of the unsung pioneers of hypnotic change work, Dr. John Hartand. John lived from 1901 to 1977, working as a British Psychiatrist and was involved with the British Society of Medical and Dental Hypnosis. He integrated his work with multiple modalities such as medicine, psychiatry, and hypnosis. Dr. Hartland is well known for his work on ego-strengthening and the direct suggestions you can use inside your work to advance even advanced strategies further.

Join the next Professional Hypnosis Training and Certification event! Watch videos and reserve your spot now at https://WorkSmartHypnosisLIVE.com/

Today’s episode is somewhat of a teaching episode where I share commentary and lessons in effective hypnosis. I share some of the specific language patterns and nuances that I have picked up from reading the book based on Hartland’s Medical and Dental Hypnosis. I explore drawing lines on client responsibility and share how our clients are capable of change. I reveal the ways we can communicate what hypnosis is and how hypnotic suggestion works. I explain some of the appropriate limitations of hypnotic suggestions, opening up the conversation on how we can make hypnosis even more effective. I also share the formula that makes all hypnosis work and highlight how all hypnotic change is about perception.

“A hypnotic suggestion becomes permanent as long as it is still congruent to the individual and has a reinforcement mechanism.” - Jason Linett

  • The two basic formulas of therapeutic suggestions during hypnosis and the cause and effect relationship
  • Setting client limitations and utilizing an open-ended framework
  • A definition of post-hypnotic suggestions: A post-hypnotic suggestion is not a magic spell, or in negative terms, a curse. It quickly decays in strength unless consolidated by the naturally occurring processes of conditioning and cognitive restructuring. It is usually easily overridden by conscious control or existing competing habits. The suggestion has to be aimed at the responses that are appropriate to the context valued or acceptable to the subject or patient or demonstrably with the subject’s repertoire or personalities.
  • How a hypnotic suggestion becomes permanent and introducing reinforcement mechanisms
  • Positioning your clients for success, replacing existing competing habits, and the distance, dissociate and diminish formula
  • An example of John Hartland’s psychodynamic therapy

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH323_-_Effective_Hypnosis_28Lessons_from_Dr._John_Hartland29_Final.mp3
Category:Business -- posted at: 4:30am EST

Bob Martel is an ICBCH and NGH Board Certified Hypnotist, Confidence Coach, Sleep Coach, and the Founder of Positive Results Hypnosis. He works with a broad range of clients, including business owners and entrepreneurs, helping them with their confidence, self-value, and self-worth. He is a writer and author of The Magic of Aesop: How to Use the Wisdom of Aesop's Fables to Spark Transformational Change and the upcoming book, I Am Sleeping Now. Bob previously worked on a Navy submarine and in the corporate world in sales and marketing. Hypnotists initially hired him to improve their marketing before becoming a hypnotist himself.

Join the next Professional Hypnosis Training and Certification event! Watch videos and reserve your spot now at https://WorkSmartHypnosisLIVE.com/

Bob joins me today to discuss the business of business hypnosis. He shares how you can better work with your clients and attract your ideal clientele. We discuss Aesop's Fables, The Tortoise and the Hare, The North Wind Versus the Sun, and how you can integrate these classic stories into your hypnotic change work. Bob reveals how he gave a book to a client, hinting that they would find the discovery they needed inside, resulting in outstanding results. We explore how the business of hypnosis is more than just putting your message out there and why you need to understand the how and the why beneath all that you do. Bob also highlights that you will have a hard time selling to others if you can't sell it to yourself and shares the process of buying qualified lists of leads and directly marketing to them.

“Think about yourself as a catalyst for change and progress that they are not realizing now.” - Bob Martel

  • Bob’s experiences delivering alcohol and drug counseling on a Navy submarine and self-image psychology for Motorola
  • Helping businesses and individuals discover their goals and targets and notice the things that they are not yet noticing
  • Why Bob has moved his business marketing strategies from sessions to packages, and finally to programs
  • How to do direct marketing the right way and the four vital elements: introducing yourself, creating awareness, giving a reason to find you online, and asking them to take an action
  • Who Aesop was and how he used fables to win his freedom
  • Why Aesop’s Fables are effective stories for use in hypnosis and how to hack, craft, and adapt them to help your clients

Resources Mentioned:

Connect with Bob Martel:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH322_-_Bob_Martel_on_the_Business_of_Business_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Vinnie Brigance is a certified hypnotherapist and the Founder of Kalamazoo Hypnosis where he helps clients permanently quit smoking - without cravings. His passion for helping people quit smoking stems from his mother’s struggle with COPD and emphysema, which ultimately led to her passing in 2018. Born and raised in Michigan, Vinnie discovered the impact and effectiveness hypnosis can have on creating positive change after graduating from the University of Massachusetts-Boston with a degree in Political Science. With a newfound passion and desire to help others create life-altering breakthroughs, he opened his own hypnosis practice in January 2020 where he currently sees 95% of his clients online.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Vinnie joins me today to share how outcome-oriented action is always the solution to building an audience, creating an impact, and helping the community and economy. We discuss whether the client needs an absolute pain point for change to be effective. Vinnie shares the systems he’s using right now and how he has changed his approach and methods to reflect working online with clients. He highlights the value in creating assets and sharing content with strategies for making the biggest impact you can with your particular skill. Vinnie shares why you should get some training and get out there as soon as possible, recognizing that doing the work and listening to clients is the fastest way to learn and build your skills. Vinnie also shares tips on creating internal motivation to boost your outreach efforts and describes his love for Parts Integration Therapy and conversational hypnosis.

“You want to condition your audience to do something you ask because compliance builds suggestibility.” - Vinnie Brigance

  • Red flags and determining if the client’s issue needs to be an absolute pain point for hypnosis to be effective
  • Why you should look to create a larger and broader impact with your skill
  • Changing your methods, reducing your pretalk, and evolving hypnosis for online sessions
  • Creating assets and repurposable resources, such as videos, to increase your online presence and reach a larger audience
  • Being willing to put yourself out there, recognize that everything doesn’t need to be flawless and discovering your voice by listening and learning
  • Setting outreach goals and managing your internal motivation
  • How to build engagement and get your audience to do something

Resources Mentioned:

Connect with Vinnie Brigance:

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Direct download: WSH32120-20Vinnie20Brigance20on20Outcome-Oriented20Action20Final.mp3
Category:Business -- posted at: 4:30am EST

How do you follow-up with your stop smoking clients? Many hypnotists fall prey to the game of assumption - assuming that if they follow-up with their clients, it will sow the seeds of doubt in your services and reduce their confidence in your skills. But following up is a critical step on achieving your client’s desired results. After all - it’s always a great idea to check your work.

So, how do you follow-up with your clients without sowing the seeds of doubt or breaking their trust and confidence in the services you offer?

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Today, I share how to follow-up with your stop smoking clients for better results. I reveal how you can do a follow-up in a high-impact way and create stronger results, if not further reinforce the result. I demonstrate how collecting oddly specific stories will help you metaphorically shine the spotlight of change in a rather unique place. I explain how you can use this technique beyond helping your stop smoking clients. I also share why I love suggesting fascination and curiosity and how you can take successful methods and frame them in a better way to make them even more effective.

“When you satisfy the concern in advance, you have now inoculated a future problem.” - Jason Linett

  • The number one rule for influential communication and how to hit the emotional components of decisions to motivate change
  • How to satisfy objections before they arise and motivate towards a change or the next step
  • Helping clients identify their character of change
  • Collecting feedback and ultra-specific stories and leveraging them in your sales consultation or during the appointment to set the context for oddly specific change
  • Why it is easier to get someone to stop something than start something and how to achieve the latter and wrap-up your hypnosis sessions
  • How to modify this approach for you and client issues outside of stop smoking
  • Taking methods that work and framing them in a better way to make them more effective

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH32020-20Follow-up_Success_with_Stop_Smoking_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Sean Michael Andrews is a Certified Hypnotist and Hypnosis Instructor, Master Practitioner of NeuroLinguistic Programming (NLP), and the Founder of World’s Fastest Hypnosis. He is the author of Who, Me?: How to Choose The Best Volunteers, Street Hypnosis: World’s Leading Street Hypnotist Shows Techniques for the Office, Stage, and Street, and eight educational videos. Sean speaks at hypnosis conferences such as HypnoThoughts Live and the UK Hypnosis Convention. Sean is also the Supervising Instructor at the Dave Elman Hypnosis Institute and is a qualified Nursing Hypnosis Instructor. He is the recipient of the International Association of Counselors & Therapists 2018 Hypnotist of the Year, MAHC’s 2016 Educator of the Year, and MAHC’s 2013 Hypnotist of the Year awards.

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Sean joins me today to discuss evolving hypnosis. He shares how the nature of the work we do is evolving and his changing beliefs, including his aversion to using the word sleep. Sean shares how we can adapt the techniques we use to make them effective and efficient and overcome the pandemic's challenges. He shares how you can look for opportunities to approach the work from different angles and become more flexible as you transition from the in-person hypnotist to working online. He also discusses the benefits and strengths of methods like the Dave Elman induction and reveals how we make modifications and learn through practice and failure.

“When you are not afraid of failing, you can do anything.” - Sean Michael Andrews

  • How to modify a rapid induction to work online
  • How to prepare a client for a loss of internet connection
  • The precautions and challenges of working with clients wearing a mask
  • Street hypnosis tricks for finding and selecting the most hypnotizable people
  • Whether the Esdaile state of hypnosis is a good state for receiving suggestions
  • Techniques for bringing people out of a spontaneous coma state
  • Details of Sean’s upcoming book for new hypnotists
  • Adapting the classic Dave Elman Induction for online hypnosis
  • How to give an instant induction - in any language

Resources Mentioned:

Connect with Sean Michael Andrews:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH31920-20Sean20Michael20Andrews20on20Evolving20Hypnosis20Final.mp3
Category:Business -- posted at: 4:30am EST

Jess Marion is a Certified (H)NLP and NLP Trainer, Hypnosis Trainer, Tree of Life Coach, and a Consulting Hypnotist and Partner at The Intelligent Hypnotist. She is a conference speaker and the co-author of seven books and three digital training programs and was previously a university instructor for seven years in the fields of anthropology and comparative religions. She has a Ph.D., Master’s degree, and Bachelor’s degree from Temple University and the University of South Florida.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Jess joins me today to compare NLP with hypnosis and coaching. She explores whether we should draw delineations between NLP and hypnosis and when and where we should start to go in different directions. Jess reveals what we know in terms of the brain and how hypnosis actually helps resolve issues. She highlights the importance of trance and what this means neurologically in terms of the brain's structure. Jess shares the importance of structured flexibility in terms of creating change and how we can put this to use and integrate it within change work. She also shares how hypnotic change work is not just about the words and the role of gestures, tonality, and non-verbals.

The mechanisms that make hypnosis work are the same exact mechanisms that make NLP work.” - Jess Marion

  • The intersections of hypnosis and NLP and why NLP won’t work without trance
  • The types of hypnosis, framing options, and the process that creates a trance
  • Creating trance without an induction by recognizing when trance occurs naturally
  • Meeting client’s expectations if you market yourself as a hypnotist
  • How to use the components of the coaching pattern and determining your opening gambit
  • Using multi-level communication with gestures, physiology, tonality, and pauses
  • Collaborating physiological feedback in deep trance
  • The role of the Default Mode Network in NLP and creating neural flexibility

Resources Mentioned:

Connect with Jess Marion:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31820-20Jess20Marion20on20NLP20vs20Hypnosis20vs20Coaching20Final.mp3
Category:Business -- posted at: 4:30am EST

Traci Kanaan is a Certified Hypnotist and Hypnotherapist, NLP Master Trainer, Life Coach, and the Founder of Wings Hypnosis. She specializes in working with sexually adventurous adults as a Certified Transpersonal Hypnotherapist and Sexual Freedom Hypnosis Practitioner. Traci discovered hypnosis on a swinger cruise where she served as the entertainment, working as a comedian. She has since been awarded many accolades, including being voted The #1 Female Entertainer for Swingers, Nudists, and BDSMers by The Annual Lifestyle Awards for four consecutive years.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Traci joins me today to share how you can use humor to break trance. Speaking from the perspective of all personal change coming down to a few simple questions; how do you feel now, how would you rather feel, what are those things you are doing now, and the things you would rather be doing, Traci shares how you can leverage the client’s unique perspective to create change. She reveals why it is crucial to see your clients as they are to help them to get where they want to be and shares how she is arming people, in terms of their development, with self-hypnosis techniques in her workshops. Traci also shares where bringing humor into the process is appropriate and the ways humor can become an incredible tool, where humoristic moments change a perspective on the premise that people cannot be sad and happy at the same time.

To use comedy to break the trance is very powerful because now they’re laughing at themselves and see where it is, and now it’s not painful.” - Traci Kanaan

  • Traci’s style of hypnosis and her favorite inductions
  • How to customize your inductions so clients go into a hypnotic trance faster
  • Traci’s work with sexually adventurous adults and modifying her approach to your area of interest
  • How to find the imbalance behind the things that are out of control
  • Why you should build a toolbox of modalities, methods, and techniques
  • When and how to use humor in hypnosis to break a trance
  • What is happening behind the laughter in hypnotic change work
  • How Traci’s Conquering the Critic Within group workshop is helping participants learn to create their own self-hypnosis programs

Resources Mentioned:

Connect with Traci Kanaan:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31720-20Traci20Kanaan20on20Humor20to20Break20Trance20Final.mp3
Category:Business -- posted at: 4:30am EST

Dr. Jim Wand is a Therapist, Motivational Speaker, Personal Coach, and a Comedy Stage Hypnotist. He has performed at more than 2,000 colleges with his back-to-college boot camp, responding to campus, music, and social media trends. He has also appeared on numerous TV programs, including the national FOX special WOW.

Dan Candell is a Board Certified Hypnotist and the Founder of Anxiety Relief Guy and Dan Candell Hypnosis. Dan is a columnist for the Journal of Hypnosis and the author of The Hypnotic Connection. He teaches hypnotic persuasion and selling techniques to entrepreneurs, executives, and business owners. Dan also works with professional athletes. His consultations and training programs have helped change thousands of people’s lives.

Michael DeSchalit is a Certified Consulting Hypnotist, Consultant, Clinical Hypnotherapist, and the Founder of Magically Speaking. He is recognized as one of the world’s top comedy stage hypnotists, winning numerous awards. Michael speaks at conferences, corporate events, and colleges with international reach and is the author of six books.

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Jim, Dan, and Michael join me today to discuss stage hypnosis during the COVID-19 pandemic. We discuss how Jim has found stage hypnosis success during the COVID-19 pandemic and how stage hypnotists can respond and still perform their programs. We discuss how presentational hypnosis can give you the skills and techniques you will need for group hypnosis sessions to create a greater impact with your clients. We also discuss how Michael pivoted to working with schools and leadership organizations and how embracing your stage hypnosis skills can help you perform better presentations and demonstrations while creating a massive impact in a short amount of time.

“You learn from making mistakes, and when you learn from making mistakes, you become comfortable in everything.” - Dr. Jim Wand

  • Why you should learn stage hypnosis during the pandemic
  • How stage hypnosis can help you with group and virtual work
  • How to introduce safeguards when working online and solutions for screen fatigue
  • How to use stage hypnosis strategies and techniques when doing presentations to groups
  • Improving your skills flexibility by learning how to test and give suggestions in an authoritative manner
  • How to explain the differences of stage hypnosis and set expectations for clinical hypnosis
  • Preparing clients for distractions during hypnosis sessions
  • How working as a stage hypnotist will help your confidence as a clinical hypnotherapist

Resources Mentioned:

Connect with Dr. Jim Wand:

Connect with Dan Candell:

Connect with Michael DeSchalit:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

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Direct download: WSH31620-20Stage20Hypnosis20Success20during20a20Pandemic20Final.mp3
Category:Business -- posted at: 4:30am EST

The adage, “Whoever is the most flexible in their communication drives the communication” can often be considered as the cornerstone of a successful hypnosis session. You might have a client that isn’t paying for the session for themselves and recognize that this could be a red flag. Or maybe you have a difficult or resistant client sitting in front of you. Perhaps you have issues with no-shows and non-compliant clients. These situations pose the question: “What you should do?”

Do your clients need an all-or-nothing mindset to achieve the change they seek?

What needs to change to increase the client’s motivation and what is the client’s responsibility in the process?

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Today I share how to make your client hypnotic and bring the client into your hypnosis session by recognizing that being flexible is the key to driving the conversation. I reveal where opportunities exist to sell your client into the process by helping the client discover what they can bring to the session to help them make the change and discuss how you can open up with your client and ask more questions to bring them into the process. I share how you can reset a client’s perspective and educate them on the cause-and-effect relationship. I highlight why you need to satisfy objections before they arise and share how you can do this before the session begins. I also share how to link actions with suggestions and enforce the realization that the client controls their personal change.

“Every hypnotic suggestion, nearly all of them, follow the same formula; it’s an action followed by a result, it’s a cause followed by an effect.” - Jason Linett

  • Looking for opportunities where the client will further sell themselves in the process
  • Resetting the client’s perspective to focus on why they are ready to make a change
  • How to educate your client on the cause and effect relationship to interrupt the association
  • The influential conversations you need to have with your clients before you get started
  • Bringing your client into the process and the four questions of personal change
  • Linking action steps and suggestions to remind the client who is in charge
  • Why you need to satisfy objections before they arise by getting an agreement to action before the process begins

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

Want to work with Jason? Check out:

Direct download: WSH31520-20Make20Your20Client20Hypnotic20Final.mp3
Category:Business -- posted at: 4:30am EST

Richard Clark is a Marriage and Family Therapist who specializes in Brief Solution Focused Therapy. He is also one-third of the team that hosts the HypnoThoughts Live event. Richard previously worked as a Clinical Casework Supervisor for Gateways Psychiatric Hospital. He has an Associate degree in Business Administration from El Camino College, a Bachelor’s degree in Psychology from California State University, Long Beach, and a Master’s in Counseling Psychology from National University.

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Richard joins me today to share his passion for building communities and creating the first HypnoThoughts Live event. He shares his insights on organizational psychology and why it is vital to organize groups and get people working together to significantly impact their organizations. Richard shares his work in strategic therapy and mental health as a marriage and family therapist and his experiences of officially learning hypnosis. He also shares what makes HypnoThoughts tick and the benefits of reaching a global audience and learning together.

“The internet has made everyone closer and made it a smaller world.” - Richard Clark

  • Bringing different therapies together to work as a strategic therapist
  • Creating the first HypnoThoughts Live event
  • Building communities and bringing hypnotists together using the internet
  • The benefits of connecting with like-minded hypnotists
  • Meeting and interacting with other hypnotists and finding your voice in the industry
  • What we can look forward to at HypnoThoughts Live 2021
  • Richard’s big picture thinking and systems work
  • Why you should keep an open mind about where things are going
  •  

Resources Mentioned:

Connect with Richard Clark:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31420-20Richard20Clark20on20Building20Community20Final.mp3
Category:Business -- posted at: 4:30am EST

As I record the last show for the Work Smart Hypnosis Podcast from an empty office in Virginia, I reflect back on how my story has unfolded. From beginning my journey as a stage hypnotist to seeing clients and opening my own practice to launching the podcast, speaking at conferences, and teaching students - my career has been filled with many successes, failures, and pivots. As I look around my former recording studio and gaze on the empty walls, bare floors, and boxes filled with common office items, I realize that, sometimes, we need to throw a wrench into the machine’s systems in order to take that next leap of evolution; to step out and challenge ourselves to change our physical reality and take stock in the value of new opportunities.

Sometimes, we need to get out of our own way in order to achieve the next level of success.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Today I share how you can get out of your own way and overcome the mental triggers and the mindset that is holding you back. I reveal how you can break down what you do into a three-part system to maximize your strategies and effectiveness. I share why you should set your own goals and challenge yourself, learning lessons from inside and outside the industry. I reveal why it is vital to know your customer, recognize your value, and create a customer experience that puts you at the end of the funnel. I also share why it is essential to reinvest in yourself and constantly continue to learn and develop yourself.

“Always know that you are moving forward and know that you are learning.” - Jason Linett

  • Modifying the principles of change with clients and in business
  • Breaking down what you do into a three-part proprietary system: competition, challenge, and ownership
  • The internal competition mindset and the Positive Dissatisfaction with Success strategy
  • The challenge of making it your own and learning lessons from outside the industry
  • Defining the user experience and crafting a customer experience that puts you at the end of the funnel
  • Taking ownership of how you learn and reinvesting in yourself
  • Defining your audience and your value as a practitioner

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

Want to work with Jason? Check out:


Leon Sankofa is a renowned Social worker, Clinical Therapist, hypnotist, and the Founder and CEO of Family & Youth Foundations, a community-based mental health agency. He has dedicated over thirty years to working with families and youths in areas of substance abuse, mental health, and school social work. Leon holds a Master of Social Work degree from Virginia Commonwealth University and has received the Men of Vision Award from Virginians Aligned Against Sexual Assault and the National Leadership Award.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Leon joins me today to share how you can fill in the gaps and build a hypnosis practice with a local offering. He shares the different modalities of therapy from his background and discusses how to introduce hypnosis to people. He explores the methods of change in hypnosis and NLP and how to make change stick. Leon highlights why you should have the mindset of not going into an interaction looking to receive something, but instead, to give something. He also discusses why you should focus on being a business person who happens to have a skillset and the value of using hypnosis as a tool to clear and optimize your mind.

“As social workers, one of the key things they train you to do is advocate and fill in the gaps.” - Leon Sankofa

  • The advantages of gaining a Supreme Court-certified credential in mediation
  • How to start a business and open a hypnosis practice
  • Why you should focus on mutual value and have a mindset of giving before you get
  • Spotting voids in the marketplace and creating services to fill the gaps
  • What has to occur to make the changes stick and the conscious and unconscious minds agree
  • Introducing hypnosis confidently
  • Why you should have the mindset of a business person who happens to have a skillset
  • Working with clients who have experienced sexual trauma
  • Using hypnosis to clear and optimize the mind

Resources Mentioned:

Connect with Leon Sankofa:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31220-20Leon20Sankofa20on20Filling20the20Gaps20Final.mp3
Category:Business -- posted at: 4:30am EST

Chris Lemig is a Self Esteem Hypnotist and the Founder of True Nature Hypnotherapy. After initial struggles with chronic depression, addiction, and alcoholism, Chris traveled to India and became an Ordained Tibetan Buddhist Monk before returning to America and starting a career in hypnotherapy. He is the author of the acclaimed book The Narrow Way: A Memoir of Coming Out, Getting Clean, and Finding Buddha. Chris has a BA equivalent in Tibetan Studies from the Esukia School of Tibetan Language and Culture.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Chris joins me today to share how he approaches change with True Nature Hypnotherapy. He shares the philosophies that have stayed with him from being a Tibetan Buddhist Monk and the business strategies that are bringing people in. He stresses the importance of being a media company first and reveals what you can do to work with a clientele you don’t have to sell to. Chris also shares the techniques and principles behind his therapeutic work and the value of networking and becoming part of your community.

“By uplifting others, we also uplift ourselves.” - Chris Lemig

  • The similarities between spiritual technologies, approaches, and techniques to those used in hypnotherapy
  • The condition of life and transcending suffering by helping others
  • Reframing through visualization and letting go of unfounded beliefs
  • Chris’s induction and approach to emotional transformation, therapeutic work, and Pure Motivation Parts Work
  • Why clients should use and find solutions with self-hypnosis
  • The value of networking and becoming part of the community
  • Increasing visibility through writing and providing value for others

Resources Mentioned:

Connect with Chris Lemig:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31120-20Chris20Lemig20on20True20Nature20Hypnotherapy.mp3
Category:Business -- posted at: 4:30am EST

Many people in the hypnosis industry are feeling frustrated and overwhelmed. It can be easy to find yourself stuck in the model of dollars for hours, serving one customer at a time, which limits your income potential. Scaling up your hypnosis business might seem difficult, so how do you take what you do to a greater audience?

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Today I discuss product creation and design to create passive income product streams. I discuss the stages of learning and product design to help you create a scalable product. I break down the product's lifecycle from the seed of the idea that becomes the product concept and evolves into the deliverable that you can launch and scale-up to achieve greater success. I also discuss why you should position yourself at the end of the sales funnel and how to launch and scale your product to create passive income.

“If you know where you are at any point of the lifecycle of a product, it’s going to take down that overwhelm and frustration and take you from idea to income faster.” - Jason Linett

  • The limitations of time and energy and the opportunity to serve a larger audience
  • How to move from idea to income even faster
  • The stages of learning: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence
  • The stages of product development; seed, concept, evolution, creation, launch, and scale
  • The different places that the origin of an idea can come from
  • Why you should position yourself at the end of the funnel
  • Designing your product to sit inside easier solutions
  • How frameworks create freedom and the benefits of on-boarding
  • How to sell/launch your product, scale it up, and create a passive income
  • Reframing the up-sell to up-grade

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Direct download: WSH31020-20Life20of20a20Product20Final.mp3
Category:Business -- posted at: 4:30am EST

Wieslaw Rocki is a health coach and the Owner of Self-Healing Care. He has a medical background as a doctor in Europe, later moving to the United States to continue his work and further explore the complementary healing arts. He is an author of Embrace Your Grace: A Physician's Guide to Dynamic Self-Healing, a speaker, scientist, and educator who formerly owned the N. Virginia Mind-Body Medicine Clinic. Wieslaw holds a Masters and Doctorate in Medicine, Physiology, Obstetrics, and Gynecology from the Medical University of Bialystok in Poland. He conducted postgraduate research in psychopharmacology at the University of Michigan Medical School and a medical residency at The University of Connecticut School of Medicine.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

Wes joins me today to share the principles of improvisational healing. He shares how you can take improvisational theatrical arts themes and bring them into the healing arts. He reveals how improvisation can have a role inside hypnotherapy and make everything you do much better. He also discusses the No and Yes states of mind and how to create new future possibilities using the “Yes, and” approach while breaking down the steps to help your clients rewrite their script and break free from bad habits.

“Improv is not a technique. It is a state-of-mind from which I will handle other techniques.” - Wieslaw Rocki

  • Why we need to combine the expertise of the hypnotherapist and client to achieve better results
  • Why you need to heal yourself before you can heal clients and why it is vital to meet the client on the same level
  • Creating a safe environment with hypnotherapy to resolve problems and enable healing
  • The yes and no states of mind and how we tend to live our lives in a default defensive state
  • Projection and why you need to believe for your client to believe
  • How to utilize improvisation to help clients change beliefs and break free from scripted roles
  • The four stages of learning and breaking the habit of being yourself
  • Creating a future through the Yes And technique and exploring new choices

 

Resources Mentioned:

Connect with Wieslaw Rocki:

 

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Direct download: WSH3092020-20Wieslaw20Rocki20on20Improvisational20Healing20Final.mp3
Category:Business -- posted at: 4:30am EST

James Seetoo is the President of JC2 Consulting and an executive coach and talent acquisition professional. James is a Certified Hypnotherapist, Licensed NLP Coach Trainer, and a Licensed Trainer in Neurolinguistic Programming. He is the Amazon best-selling author of Influential Rapport: Influence and Persuade in Work, Life, and Leisure and The 5 Keys To Hypnotic Selling: How To Use Hypnotic Selling And Conversational Hypnosis To Enhance Your Life And Career. He holds a BA in English from City University of New York-Hunter College and is an instructor in Philopenian martial arts.

 

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

 

James joins me today to discuss influential rapport and creating dynamic relationships. He shares how you can make and break rapport, the checkpoints and checks to see if you have it, and what you can create with it. He shares how to move through the seven steps of rapport: awareness, attention, respect, trust, affiliation, identification, and love. He also discusses religious rituals, influential rapport in the corporate world, and how to integrate rapport into personal change strategies.

 

“It’s all about persuading and influencing people ethically.” - James Seetoo

 

  • Sensory acuity, rapport, boundaries, and knowing when you are affecting somebody
  • How to build respect, lower boundaries, give value, and create a real relationship
  • How to create a ritual to narrow attention and deepen the experience
  • What you can learn from religious rituals and the physical, auditory, and visual components
  • The ethical consideration in deciding to make a sale
  • How to progress through the seven levels of rapport
  • Changing the story and perception of significant experiences
  • The techniques and strategies in James's books and his upcoming book: The Persuasion Pyramid.

 

Resources Mentioned:

 

 

Connect with James Seetoo:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

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Direct download: WSH30820-20James20Seetoo20on20Influential20Rapport20Final.mp3
Category:Business -- posted at: 4:30am EST

When looking to grow your business and find success, it helps to focus on what works today and what will work tomorrow. You need to look for new opportunities, set rules, and hold yourself accountable to ensure that you follow your strategies through. By being transparent, you can set a date to motivate change and ensure that you make it happen.

 

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

 

Today I discuss taking a leap, being transparent, and opening up conversations to increase the reach of what we do. I explore the opportunities that come from working online and how you can prepare for the next step in your business and life. I discuss the benefits of working one-to-one and one-to-many and the nature of geographical businesses. I also share why you should set rules and ensure you follow through on them to attract new clients.

 

“Just because you are good at something doesn't mean you have to do it for the rest of your life.” - Jason Linett

 

  • The opportunities that come from working online
  • Linguistic techniques and change strategies to help you achieve better results
  • Preparing for the next step in your life and career
  • What happens when you define yourself as a brand and a geographical business
  • The pros and cons of dollar for hours strategies
  • Working with clients one-to-one versus one-to-many
  • Determining whether you should unpack metaphors for clients
  • Setting and changing rules and the Velvet Rope Strategy
  • Creating the assets necessary to attract your clients

 

Resources Mentioned:

 

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Direct download: WSH30720-20Taking20a20Leap20Final20copy.mp3
Category:Business -- posted at: 4:30am EST

Karen Hand is a Board Certified Hypnotist, Trainer, and the Founder of Karen Hand Hypnosis, where she runs her entire business on Zoom, achieving a global reach. She is the author of Magic Words and Language Patterns: The Hypnotist's Essential Guide to Crafting Irresistible Suggestions and the recipient of multiple awards, including Educator of the Year, Hypnosis Leadership, The Pen & Quill Award for Literary Excellence, and Hypnotist of the Year. Previously, she served as a talk show host, a morning drive news anchor, and a news and public affairs director. Karen holds a BS in communications, broadcast, and education from the University of Oklahoma.

 

Get Instant Access to our 4-Hour MasterClass on Scriptless Hypnosis:
https://worksmarthypnosis.com/NoScripts/

 

Karen joins me today to share our role as hypnotists in demystifying hypnosis. We discuss how to explain what hypnosis is, the hypnosis process, and how it works. Karen shares how we can spread awareness of what we do, how we can help people, and what it means to step into the role of a hypnotist. Karen also discusses changing your dialogue around marketing and sales, listening to our clients, and using their own words to create outstanding change.

 

“Hypnosis is not magic. Hypnosis is not voodoo. Hypnosis is you-do.” -  Karen Hand

 

  • Using your marketing to help people find you when they are ready
  • Being a facilitator for changing beliefs
  • Harnessing the client's belief system and why hypnotists need to understand that they are not the magician
  • Why hypnotists shouldn't feel pressured to know the answer to everything
  • Why you should focus on the dialogue with the client
  • Knowing yourself and working only on what you can deliver
  • Why you don't need to worry about the person who doesn't believe in hypnosis
  • The role of educating and informing your clients
  • The similarities between hypnosis and marketing

 

Resources Mentioned:

 

 

Connect with Karen Hand:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Direct download: WSH30620-20Karen20Hand20on20Demystifying20Hypnosis20Final.mp3
Category:Business -- posted at: 4:30am EST

When people begin training in hypnosis, they learn certain methodologies and how to do things in a specific way. Students in hypnotherapy are taught that ‘this’ technique is good, and ‘that’ technique is bad. This approach works well as a good confidence-builder in the beginning stages of a career in hypnosis; however, it can create a mindset of absolutes, and believing that there is only one way to do things becomes a sticking point later. Students, and those already trained and certified in another school of thought, must recognize this and consider whether they need to unlearn some things to become more flexible and scale their business.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-january-2021/

 

Today I share the benefits of eliminating absolutes in hypnosis and debunk the mindset of 'I have to do this, and I must not do that.' I share why you should look at methods and techniques from the perspective of the cause and effect relationship. I reveal how you can build more flexibility inside your process, feel more confident, and build the skills to help any client. I also share how you can easily and naturally convey your confidence in your client's experience and how it can help you become an expert in your field.

 

“There are no resistant clients - only inflexible practitioners.” - Jason Linett

 

  • What an absolute in hypnosis is and training biases
  • Being positive about belief systems and our code of ethics
  • Proprietary methods and uncovering the underlying hypnotic formula
  • Understanding the cause and effect relationship of specific techniques
  • Why you may be encountering resistant clients and the setbacks of inflexibility
  • Broadening your learning and pioneering your own methods
  • Why you should avoid absolutes in your language
  • Recognizing that everything you do is a tool or a method
  • How to become an expert in the work you do

 

Resources Mentioned:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Direct download: WSH30520-20Eliminating20Absolutes20in20Hypnosis20Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Anthony Gitch is the Founder of Excel Hypnosis where he specializes in personal and professional development. He is a Certified Consulting Hypnotist, the creator of MindSpa Hypnotica, and the author of The Art Of Self Destruction. Anthony is an ICBCH Certified Hypnosis Instructor and has 25 years of experience in unlocking how thoughts and beliefs create our realities. He is a contributor to the International Association of Hypnosis Professionals 5-PATH Journal and the 2018 recipient of the 5-PATH Leadership Award as well as the Excellence in Hypnosis Award.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:

https://worksmarthypnosislive.com/online-january-2021/

 

Anthony joins me today to share how you can find success in the time of COVID. He shares why hypnotherapists need to build a repertoire of skills to facilitate working with a flexible approach. He discusses the adjustments he has made for working online and why it is essential to create a professional online presence. He also highlights the importance of working with clients that are suited to your interests and skills and shares details of his MindSpa Hypnotica program and workshops. 

 

“It’s about being who you are and introducing the world to yourself.” - Anthony Gitch

 

  • How adding hypnosis had changed the way Anthony works with clients
  • Anthony's training in 5-PATH Hypnosis and the importance of a flexible approach
  • Making adjustments to work online and Tim Box's The Control System
  • How insight informs the change in habits and behaviors
  • Building a business by working with the clients that suit you best
  • Setting yourself up as the professional online and engaging people to bring in clients
  • Finding the solution in the 'how,' not the 'why'
  • Building confidence with Anthony's MindSpa Hypnotica program
  • Using the phenomena of hypnotic dreaming

 

Resources Mentioned:

 

 

Connect with Anthony Gitch:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Avner Eisenberg is a Hypnotist, NLP Master Practitioner, and Certified Trainer in Ericksonian Hypnosis and NLP. He is the Founder of Avner the Eccentric and has been the Chief Eccentric Officer of The Eccentric Company for several decades. Avner found fame by playing the title role ‘The Jewel’ in the 20th Century Fox film The Jewel of the Nile. Avner’s one-person show ‘Avner the Eccentric’ was a Broadway hit in 1984/85, and his new show ‘Exceptions to Gravity’ defies the barriers of language and culture. He taught at Carlo Mazzone Clementi’s Dell’Arte School of Physical Comedy in California, trained for five years at the American Hypnosis Training Academy, and holds a B.A. in Theatre from the University of Washington.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:

https://worksmarthypnosislive.com/online-january-2021/

 

Avner joins me today to share how you can leverage hypnotic breathing to build physical rapport and release tension. He reveals how breathing or not breathing can indicate the presence or lack of anxiety. Avner shares how the power of breathing applies to rapport and how showing interest in your client and calibrating their Behavioral Manifestation of Internal Response (BMIR) can create a level of comfort. Avner also shares an essential tip every hypnotist needs to know when working over Zoom.

 

“The goal in hypnosis and the goal in going onstage is exactly the same. It's to establish rapport.” - Avner Eisenberg

 

  • Deepening rapport with the handshake induction
  • Developing techniques to induce rapport in the first few seconds
  • Using the principles of breathing to affect rapport
  • Scriptless hypnosis, therapeutic storytelling, and utilizing language patterns
  • Being interested in the other person and using their strengths to help them
  • Using breath to create a level of comfort with your clients
  • How to calibrate your client's Behavioral Manifestation of Internal Response
  • Using physical rapport and breathing to release tension
  • Essential tips every hypnotist should know when using Zoom

 

Resources Mentioned:

 

 

Connect with Avner Eisenberg:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Direct download: WSH303_-_Avner_Eisenberg_on_Hypnotic_Breathing_Final.mp3
Category:Business -- posted at: 4:30am EST

Listen for the story of my migration to a 100% online business.

Learn how to do hypnosis online:
https://WorkSmartHypnosisLIVE.com/

Get the tools to grow your business:
https://HypnoticBusinessSystems.com/

Check out the Hypnotic Language Hacks podcast:
https://JasonLinett.com/Podcast/ 

Hire me as your hypnosis business secret weapon:
https://virginiahypnosis.com/jason-linett-hypnosis-mentorship/ 

Direct download: WSH-Bonus-_Jason_Linett_is_Homeless.mp3
Category:Business -- posted at: 2:29pm EST

 

 

Only working with people who are serious about making a change is a valuable business strategy, but, at some point, you may realize you are spending too much time eliminating challenges from resistant clients. Developing a robust system that will allow you to get on with the business of seeing clients and building your hypnosis business should be a fundamental principle of your business. It is time to find the high-premium people you want to work with and increase your customer lifetime value by serving them better.

 

Get instant access to a training to show you step-by-step how to create your own automated funnel of new clients:

https://WorkSmartHypnosis.com/Velvet/

 

Today I share my #1 method for booking better hypnosis clients. I share how the application funnel can change the way people enter into the conversation with you as a practitioner so that you are positioned as the authority. I reveal how you can automate your onboarding process and leverage online appointment scheduling software. I also discuss the value of building value first and share my Velvet Rope Strategy, which walks you through setting up your application funnels and gets you up and running within 24 hours.

 

“You should always sell one thing - the next step.” - Jason Linett

 

  • Identifying your target audience and their buying decisions
  • The concept of the application funnel
  • Automating with technology and maintaining the quality of the communication
  • Onboarding clients and positioning yourself as the expert
  • Building rapport, attracting clients you want and propelling away those who are not a fit
  • Utilizing online appointment scheduling software
  • Quality questions for your scheduling application
  • Building value first through education
  • How to immediately get started with the Velvet Rope Strategy

 

Resources Mentioned:

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Wendi Friesen joins me today to share inspirational stories on how to be memorable. She highlights the innovative work of hypnotherapists and debunks the stereotypes surrounding online sessions and at-home audio recordings. Wendi shares how these mediums can go beyond direct suggestions and non-customized experiences and discusses her work with provocative sexual issues and how she found success and notoriety through her appearances on numerous talk shows. Wendi also shares why you should know your marketing, lead with research, and share free resources to demonstrate hypnosis effectiveness.

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-january-2021/

Wendi is a Hypnotherapist, NLP Trainer, and the Founder and creator of The Addiction Project. She is an international speaker on topics such as addiction, attitude, and mindset. Wendi is recognized as a transformational trainer, creative marketer, and powerful healer, reaching millions of people worldwide through more than 300 hypnosis audio and video programs. She has made appearances on TV shows such as Coast to Coast and has been featured in publications such as The Washington Post and Men’s Health. She studied Fine Arts at Lynn University and offers training and certification in Addiction Freedom hypnotherapy.

“No matter how scared you are or new something is, you have the resources and creativity to be able to get it done.”
- Wendi Friesen

  • Innovation within the hypnosis profession
  • How to customize interactive audio programs to allow clients to find their answers
  • Strategies, framing, and wording you can use to avoid negative reactions
  • Wendi's best-selling services and working with sexual issues
  • Overcoming fear and Wendi's first talk show appearance
  • How to work with addiction and help people change their identity and beliefs
  • How to create easily-accessed anchors to tackle triggers
  • Using present and future tense together and creating future memories
  • Why Wendi creates free resources, her mask anxiety program, and why she is passionate about helping people with insomnia

Resources Mentioned:

Connect with Wendi Friesen:

 

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

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Direct download: WSH30120-20Wendi20Friesen20on20How20to20Be20Memorable20Final.mp3
Category:Business -- posted at: 4:30am EST

Boom! Episode #300! We flip the roles today and recent guest Nanci Adair joins to interview ME, Jason Linett!  We talk about my approach to marketing and business growth. I share how you can begin interacting with an audience from the angle of give, give, give, get. I share what we can do as a community and how you can utilize media and systems to have a more significant impact. I share how my end of the funnel positioning works and the value of scheduling and timeframes. I also highlight why it is vital to understand that not everyone is a match for you, but success lies inside your unique take on it.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-december-2020/

 

Meet Nanci on this recent episode:
https://worksmarthypnosis.com/podcast/session-298-nanci-adair-on-artistic-recovery-and-independence/

 

“Nothing is worth doing unless you are going to give it two or three years of solid effort.” - Jason Linett

 

  • Why you should approach your business and marketing with a long-term view
  • My take on hypnosis, methodology, and why I bring guests on the show
  • Why it's vital to build relationships and work from a value-first mindset
  • The unintended benefits of referencing previous podcast episodes
  • My next goal: building a business community and adding a new audience
  • Using media and systems to create a bigger impact
  • How to use end of the funnel positioning to put people on the success side of the equation
  • Scheduling, timeframes, and prioritizing to make things happen
  • Why you should embrace that you cannot always be a match for everybody

 

Resources Mentioned:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

Direct download: WSH30020-20A20Jason20Linett20Interview20-20with20Nanci20Adair20Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Stephanie Skiba joins me today to discuss scaling success in your business. She shares what works and what doesn’t and highlights the importance of communication, transparency, and honesty. Stephanie discusses her experiences with booking sessions remotely and the organizational structure of scaling a training or educational event to reach a global audience. She also shares her mindset of using what hasn’t worked as a brief for creating a solution and shares how the secret of building a global brand is to work from a position of giving while still earning a good living.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-december-2020/

 

Stephanie is an Event Management Consultant and hypnotist wrangler, bringing hypnotists, students, and licensed mental health professionals together. She works with hypnotists and speakers to organize, manage, and create conferences, including HypnoThoughts Live. She met Richard Nongard forty years ago, helping him with his business and works with other prominent hypnotists such as David Snyder and Scott Sandland. Stephanie is also an Advisory Board Member and Corporate Secretary for ICBCH.

 

“It’s all about learning and growing and maybe doing something different.” - Stephanie Skiba

 

  • The role of communication in scalability
  • Open communication and working from a position of mutual respect
  • Building systems and the need for your hires to have a general knowledge of hypnosis
  • Why it is vital to be flexible and pivot your business in the current crisis
  • Refocusing your strategies and utilizing online tools to serve your audience
  • Why you shouldn't be opportunistic and should work from a perspective of solving problems
  • Turning what doesn't work into a brief for finding the solution
  • The value of working together as a hypnosis community
  • Why patience is vital when growing your business

 

Resources Mentioned:

 

 

Connect with Stephanie Skiba:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH29920-20Stephanie20Skiba20on20Scaling20Success20Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Nanci Adair joins me today to share her story of helping artistic people through recovery to find independence. She shares what can happen when we start to run our own show and get respectfully picky on which clients we choose to work with. She discusses dealing with family, addiction, and substance abuse issues and reveals how she creates an organic experience with her clients to serve them best. Nanci also discusses running your own business, recognizing your worth as a hypnosis practitioner, and the benefits of working in a niche that you are passionate about.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-december-2020/

 

Nanci is a Licensed Psychotherapist, Hypnotherapist, Certified Coach, and the Founder of UKanda Coaching and Counseling Services. Nanci was introduced to hypnosis at the age of 16 by her father, who was studying psychology in a Master's program. She took charge of her own independence and education at an early age to form a career helping others. She previously worked as a Behavioral Change Specialist. Nanci has a Bachelor of Arts degree in Art Education with a minor in Psychology from Long Island University and a Master's degree in Counseling Psychology from Lesley University.

 

“Bring that creative process forward and really build confidence.” - Nanci Adair

 

  • Taking control of your educational journey
  • How Nanci is supporting people who have been subjected to abuse through her artistic talents
  • Nanci's work helping artistic people recovering from addiction and how she leverages their creative processes
  • What we need to modify in conversations about substance abuse and alcohol addiction
  • The discipline of running a business for yourself
  • The benefits of working privately and choosing who you work with
  • The Law of Attraction and creating an audience of the people you want to work with
  • The limitations of the insurance model, recognizing your worth, and building a self-standing practice

 

Resources Mentioned:

 

 

Connect with Nanci Adair:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

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Chantelle Neufeld joins me today to share her journey from cult to freedom. She shares how she became a therapist following family losses and her approach to working with clients who have trauma, anxiety, and codependency issues. Chantelle reveals how language patterns can be used for good or evil purposes and shares how hypnotherapists can help clients with social anxiety through IFS Parts Therapy. Chantelle also discusses the importance of building therapist-client rapport and shares what you need to know about working with people who have different belief systems.

 

Chantelle is the Founder of Mindful Regeneration, a Certified Hypnotherapist, NLP Practitioner, and Trauma Therapist. She is passionate about helping people recover from childhood trauma and was drawn to hypnotherapy and therapeutic work from an early age. Chantelle grew up in a homeschool cult and church cult and later created a group for cult-leavers to share their experiences and begin the healing process.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-december-2020/

 

“All humans are continually evolving and changing. The person you were yesterday is not the person you are today.” - Chantelle Neufeld

 

 

  • Building new world views and supporting cult survivors
  • Family deaths and why Chantelle became a therapist
  • How cults use language patterns, pacing and leading, and conditioning
  • What codependency is and how hypnotherapists can help their clients
  • Resolving inner battles and helping clients with social anxiety using IFS Parts Therapy
  • Referrals and why it is vital to choose the clients you work with
  • Creating a marketing strategy using your intuition and inspiration
  • Working with people who have different belief systems

 

Resources Mentioned:

 

 

Connect with Chantelle Neufeld:

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

Direct download: WSH297_-_Chantelle_Neufeld_from_Cult_to_Freedom_Final.mp3
Category:Business -- posted at: 4:30am EST

Funny story. Richard Nongard and I were on a call together talking about hypnosis. Like you do. And the topic got so good, we stopped everything, and recorded this week’s episode.

 

How can you live hypnotically? What does it mean to stop DOING HYPNOSIS and instead BE HYPNOTIC. We discuss hypnosis without the premise of a direct hypnotic application and explore the side effects that go beyond the personal change aspect of the work. We highlight how many people go into hypnosis without the preposition of becoming a hypnotherapist and how hypnotic communication allows you to become your own best spokesperson for what you do. Richard also shares the importance of hands-on experience with hypnotic phenomena and why hypnosis work should begin with an evidence-based approach.

 

Want more like this? Join us at our next certification course LIVE and ONLINE at:
https://worksmarthypnosislive.com/online-december-2020/

 

Richard is the Founder of Subliminal Science and Hypnosis Nevada. Richard has more than thirty years of experience as a Certified Professional Hypnotist and trainer. He is the author of best-selling hypnosis books and speaks to millions of people through keynote speeches, workshops, and videos. Richard is also the President of the International Certification Board of Clinical Hypnotherapists and holds a master’s degree in Counseling and a doctorate in Transformation Leadership from Bakke Graduate University.

 

“Hypnosis is a resource state that is well within the reach of all of us.” – Richard Nongard

 

 

  • Finding peace and calm within stressful situations
  • The goal of self-hypnosis and meditation, and the subconscious automatic response
  • Building rapport and how other professions utilize hypnosis
  • How hypnosis changes people and learning to maximize the moment
  • The value of pre-framing and stacking expectations
  • Examples of living hypnotically and applying the solutions to your life
  • Richard's favorite induction
  • The benefits of incorporating online learning as part of your hypnosis training
  • Breaking away from scripts and rigid protocols to work creatively with your clients
  • Working with an evidence-based approach

 

 

Resources Mentioned:

 

 

 

 

Connect with Richard Nongard:

 

 

 

 

 

Join our next online certification course… wherever you are in the world!

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

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Direct download: WSH296_-_Be_Hypnotic_with_Richard_Nongard_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

You know your business can change people’s lives… but don’t yet have the right words to inspire them to take action. Imagine the changes you can create as you empower a few Hypnotic Language Hacks for maximum business effect. Think about what that would create for you…

 

Today, I share a preview of the first ten episodes of the Hypnotic Language Hacks podcast. This podcast is for business owners, entrepreneurs, solopreneurs, and online marketers. I reveal how the podcast will help you change your business with strategies such as pacing and leading, building rapport, utilizing conversational posture, brand-defining, instant motivation, and video hacks.

 

It launches Wednesday, October 21. Please visit https://JasonInfluence.com/ right now to subscribe on your favorite platform so the new episodes deliver directly to you!

 

“It’s all about bringing the principles of hypnotic applications into the business world.” - Jason Linett

 

 

Hypnotic Language Hacks Episode Guide:

 

  • Aligning your metaphors with a universal story
  • Cause and effect for business influence
  • Pat Flynn on building an audience before making an offer
  • The number one mistake people make in business when building rapport and relationships
  • Making use of conversational posture for influential impulse
  • Park Howell on defining your brand and setting the foundations of business
  • Persuasive questions for business influence
  • How to get in a productive state of mind
  • Four persuasive video hacks that sell

 

 

 

Resources Mentioned:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Subscribe to Jason’s NEW podcast… HYPNOTIC LANGUAGE HACKS

 

Want to work with Jason? Check out:

 

Direct download: WSH295_-_Hypnotic_Language_Hacks_Final.mp3
Category:Business -- posted at: 4:30am EST

Juan Acosta joins me today to discuss dental hypnosis and how to connect with dentists and the dental team. Juan shares his perspective as someone working on the inside and shares what you need to know about networking with any medical profession. He highlights why it is advantageous to shift your perception of what you need to know about their world and the benefits of altering your mindset. Juan also shares why it is vital to understand dentists' pain points and issues in conjunction with offering techniques and services that improve dental patient experience and satisfaction.

 

Join the Hypnodontics Summit! Details online at https://worksmarthypnosis.com/dental/

 

Juan is a Certified Hypnosis Practitioner and the Founder of Hypnodontist, where he provides hypno-coaching for dental teams and hypnosis professionals. He is the author of the best-selling book Hypnodontics - Ethical Influence: Language for Dental Professionals and the host of The Natural Comfort Specialist Podcast. He speaks at dental and hypnosis events around the country. Since 2013, Juan has worked with thousands of patients and has coached hundreds of dental professionals and hypnotists.

 

Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/

 

“When you lead with value first, they are going to be much more interested.” - Juan Acosta

 

  • Why you need to recognize the dentist's business motives when networking
  • Understanding the different roles of those working within a dental practice and the opportunities this knowledge presents
  • Strategies to put your services in front of the whole dental team
  • Where to get the information you need to know about dentistry
  • Juan's podcast and the presentations that are part of the free upcoming virtual Hypnodontics Summit
  • Introducing hypnosis and networking techniques for reaching out to dentists
  • Why it is vital to share value and not sell when reaching out to dentists

 

 

Resources Mentioned:

 

 

 

Connect with Juan Acosta:

 

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH294_-_Juan_Acosta_on_Dental_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Anthony Serino joins me today to share how the identity factor plays a significant role in creating greater change. He shares why a top-down identity shift is essential and his interesting take on classic strategies. We also discuss the value of having a local networking audience and how to pivot beyond that local network to get a national or international footing. Anthony also shares the benefits of creating online communities and Facebook groups and highlights why you only need to be an expert, not the expert, to find business success.

 

Anthony is a Board Certified Hypnotist and habit modification expert, and the founder of The Anthony Serino, where he helps clients dramatically change their life, working on issues such as anxiety and weight loss. He is the host of The Identity Factor Podcast, which discusses how to break bad habits, achieve goals, eliminate fear, and find financial and business success. Anthony trained at the University of Toronto under Mike Mandel, as well as with me at Work Smart Hypnosis. He moved from tattoo removalist to hypnotist after successfully achieving weight loss through hypnosis and noticing that his habits and behaviors had changed.

 

Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

“Beliefs and perceptions are based on who we are and the story we tell ourselves. When we can shift that, that’s when the magic happens.” - Anthony Serino

 

 

  • Why your marketing skills are as essential as your hypnosis skills
  • Selling the result through stories and metaphors
  • Transitioning to local networking through Zoom and drawing an audience through your elevator pitch
  • Changing perceptions and beliefs through hypnosis and creating a shift at the identity level
  • How to provide value through a podcast and funnel listeners towards your services
  • Conditioning your sales skills through networking groups and Facebook Live
  • Why subtle identity changes are vital and creating a new 'who we are'
  • Why you don't need to be the expert, just an expert that the person is talking to
  • Why hypnotherapists need to show up and ask the right questions

 

 

Resources Mentioned:

 

 

 

Connect with Anthony Serino:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH293_-_Anthony_Serino_on_The_Identity_Factor_Final.mp3
Category:Business -- posted at: 4:30am EST

The COVID-19 pandemic has forced millions of business owners to rethink their strategies and pivot their standard ways of conducting business. The same is true for the hypnosis community. How do we, as hypnosis professionals, continue to serve our clients, provide them with optimal service, and support them through their journey of positive change? Many have decided to pivot to offer online hypnosis sessions, but struggle to shift their in-person techniques to accommodate an online setting.

 

In today’s episode, I share several strategies you can use for your online hypnosis sessions. I discuss how to adjust the strategies you would normally use in in-person sessions, like setting client expectations, and how they can help your clients achieve the results they desire. I explain why it’s important to make the online hypnosis session as effortless and easy as possible for your clients. I also share how to create the classic induction moment for your clients while working virtually and highlight why I choose to turn the video feed off once an online session has begun.

 

Check out Jason’s new podcast launching October 21: http://HypnoHacks.com/

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“Whoever is the most flexible in the communication... drives the communication.” - Jason Linett

 

 

 

  • The power of using the classic ‘That’s right’ application in your hypnosis sessions and how it serves as a gratification filter as well as a ‘deepening factor’
  • The importance of understanding your - and your clients’
  • Setting client expectations and the importance of giving your clients easy instructions to follow for online hypnosis sessions
  • Creating the classic moment of inductions in an online hypnosis session
  • Implementing the ideomotor setup into your online sessions
  • Why I turn off the video feed with a client once their online session has begun

 

 

Resources Mentioned:

 

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH292_-_3_Strategies_for_Online_Sessions_Final.mp3
Category:Business -- posted at: 4:30am EST

Melissa Conkling joins me today to discuss building hypnotic communities and share her experience of accidentally becoming hypnotized and training for a career in hypnosis. Melissa shares her strategies for working with weight loss by creating an identity shift and building confidence to help clients realize that change is possible. She reveals the nuances of running your own Facebook community and building engagement through consistency and adding value. She also shares how her approach builds warm leads organically and her experiences while working online with tools such as Zoom and Facebook Live.

 

Melissa is a Certified Hypnotist and the Founder of Connecticut Hypnosis, where she helps people achieve their goals and build their confidence, motivation, and mindset through hypnosis. Melissa has a passion for helping people worldwide with weight loss and confidence building. She was first introduced to hypnosis in a hypnotic marketing class when searching for marketing applications to use for direct sales. Melissa is a Licensed Real Estate Salesperson in Connecticut with a 15-year career in residential real estate. Previously, she worked in theatre history and criticism, offering freelance script consulting and dramaturgy. Melissa has a Bachelor of Arts in Theatre from Eastern Connecticut State University and a Master of Arts in Theatre from the City University of New York-Hunter College.

 

Check out Jason’s new podcast launching October 21:
http://HypnoHacks.com/

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“It’s all about picking a theme for the group - not necessarily a super-narrowed-down niche, but a theme.” - Melissa Conkling

 

 

 

  • Why you should recognize and trust the different layers behind a client's issue
  • How unsuccessful dieting can affect confidence and create self-doubt, which overflows into other areas of a client's life
  • Strategies to discover and release limiting beliefs
  • How to build a Facebook group, build rapport, and provide value to generate warm leads
  • Working with clients over Zoom and the benefits of online work
  • How to handle unexpected distractions during online hypnosis sessions
  • Leveraging Facebook Live and ongoing media to drive engagement
  • Doubling down on multiple Facebook groups

 

 

Resources Mentioned:

 

Connect with Melissa Conkling:

 

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH291_-_Melissa_Conkling_on_Hypnotic_Communities_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Barry Neale joins me today to share why it is essential to gather knowledge through good education, a continuation of training, and by putting your hypnosis skills to use. Barry shares insights into how to break out of the perpetual student role to be a professional student while helping others and doing the professional work of hypnosis. He shares the strategies and conversational influence factors necessary in helping someone stop smoking, and why you need to reinforce that the hypnotic process is one part of a bigger system. He describes how he stacks expectations and shifts perspectives through reinforcement, as soon as the session is over. Barry also shares the advantages of putting more value on the work you do, increasing value to the client and the amount of value you receive back.

 

Barry is a Certified Trainer of Hypnosis and Neuro-Linguistic Programming and the Founder of Hypnosis Essex, where he helps clients stop smoking, overcome trauma, conquer pain, and beat anxiety. He has been studying hypnosis for 40 years and training for 25 years in Accelerated Change Techniques. He became interested in hypnosis at the age of 13 and learned some of the basics from his grandfather as well as by transcribing self-help hypnosis cassettes to learn inductions. Barry started his career working for the Ford Motor Company before working in sales roles in the 80s once again sparked his interest in NLP techniques. He has since become a Master Hypnotist and has taught hundreds of students across the world.

 

Check out Jason’s new podcast launching October 14:
http://HypnoHacks.com/

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“Unless you have clients to practice on, you are never going to get good.” - Barry Neale

 

 

 

  • Why it is crucial to build flexibility through a continuation of training
  • The value of practicing on clients and learning to listen
  • Session pricing and recognizing the value of your service
  • How to use the cost to stop smoking to bring you client's that are ready to change
  • Why it is vital to leverage clients for change and how to make change a must
  • Future pacing and how to reinforce the 'stopped' mindset when a client emerges from hypnosis
  • Barry's marketing strategies, building relationships, and selling the process
  • The basic concept of parts therapy and the tools you need to work with parts conflicts
  • How to find the highest intention behind a behavior and solve an incongruence of parts

 

 

Resources Mentioned:

 

 

 

Connect with Barry Neale:

 

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH290_-_Barry_Neale_on_Parts_Smoking_and_Value_Final.mp3
Category:Business -- posted at: 4:30am EST

Where we end up in our businesses is not necessarily where we began. Building a strong, sustainable, and profitable business is a journey. There are nuances to running a business, a time to pivot and focus on your niche and a time to scale. Making the right choices at the right time can be the difference between success and failure.

 

Today, I answer the questions you raised following part 1 of “If I Had to Start All Over”, which placed focus on your media presence, the value first mindset of how we run our businesses, and systemizing what you do to create time to launch something new. I share the strategies you can use for developing interest through social media and reveal how you can determine if there is room for another voice in an already possible crowded environment. I share how you can test market viability and determine if your new idea is something people will want to engage with. I discuss the different ways we can interact with online communities where there are barriers on offering something for sale. I also share the Work Smart Media Triangle, which gives you three steps to ensure you become the expert through serving your audience.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

“From day one of all things in your business, work from the mindset of being the expert and not the vendor.” - Jason Linett

 

 

 

  • Why it is essential to determine if Facebook groups have a no-sales or limited-posting environment before posting value offers
  • The value in taking the role of the expert and not the vendor
  • What is social proof and how you can leverage offering value to find organic growth
  • The Work Smart Media Triangle and three steps to serving your audience
  • How to judge when you should start podcasting and how to determine your audience
  • Testing the market with a small offering
  • How to be the expert your client needs and get value from partnerships
  • Aligning your goals and determining if you should have a Facebook Business or Facebook Personal page

 

 

 

Resources Mentioned:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH289_-_If_I_Had_to_Start_All_Over-_Part_2_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Michele Rosenthal joins me today to discuss trauma release and share her passion for helping people resolve their trauma faster and easier. Michele highlights the importance of building a community around a cause related to your business and niche. She shares how she prepares people for client-centered work and the three phases of trauma release. We discuss why it is critical to listen to your client, who will tell you what they need, and allow you to choose the right hypnosis techniques. Michele also shares insights into why she limits conversation about the past and why it is essential to work with clients to help them find and create a new identity.

 

Michele is the founder of My Trauma Coach, where she works as a trauma recovery specialist and certified hypnosis and NLP practitioner. She is a conference and event speaker, writes an award-winning blog, and has authored three books: Before the World Intruded: Conquering the Past and Creating the Future, Your Life After Trauma: Powerful Practices to Reclaim Your Identity, and Heal Your PTSD: Dynamic Strategies that Work. Michele survived something truly horrific at the age of 13 and experienced undiagnosed PTSD for 30 years. During these years, she experienced multiple body and mind conditions and underwent years of therapy. She recognized that her trauma was an addiction and found trauma release through hypnotherapy. This created a passion for writing about her experiences and ultimately led to a career in hypnosis. Michele has an MFA from the University of Vermont and a BA from the University of Pennsylvania.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“At the basis of trauma, to me, is a trauma addiction that needs to be resolved and an identity crisis that needs to be healed.” - Michele Rosenthal

 

 

 

  • How the absence of a diagnosis can result in feelings of self-blame
  • Honing in on your niche and offering value to build an online community
  • How Michele tapped into the online global market
  • Why it is vital to have a passion for sharing what you have learned
  • How Michele prepares clients for working together
  • The three phases of trauma release and creating a post-trauma identity
  • The difference between therapy and hypnosis and why Michele limits talking about the past
  • Treating trauma by using a client's neurology in their change work
  • Listening to a client and how to choose the optimal technique that the client will respond to

 

 

Resources Mentioned:

 

 

Connect with Michele Rosenthal:

 

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH288_-_Michele_Rosenthal_on_Trauma_Release_Final.mp3
Category:Business -- posted at: 4:30am EST

Howard Cooper joins me today to share his marketing epiphany. He shares how you can streamline processes so you are not sending out the same email or doing the same mundane tasks over and over again. He discusses the easy-to-fall-into trap of being too short-term focused, which will prevent you from building a more successful business or global brand. Howard also reveals the tool he uses to streamline all of his processes, the flexible options of this tool, and shares why you should focus on creating the things that you can reuse repeatedly.

 

Howard is the founder of Rapid ChangeWorks, where he is the rapid change consultant and hypnotherapist. Howard is Britain’s leading rapid change hypnotherapist, focusing on making deep and lasting changes happen quickly. He is the host of the Rapid Change Matters Podcast and has appeared in the media with the BBC, CEO Magazine, and The Daily Telegraph. Previously, he was the lead psychological presenter of Virgin Atlantic’s ‘Flying Without Fear’ course and appeared on Channel 4’s ‘Fear of Flying: Caught on Camera’ documentary.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

 

“I only want to do stuff if I can reuse it repeatedly.” - Howard Cooper

 

 

 

  • The all-in-one tool you can use to streamline your processes and save money
  • How to flip the dynamic of your business and position yourself at the end of the funnel
  • How streamlining processes is giving Howard time to create content and build new products
  • Using opt-ins to direct people to booking sessions or purchasing products
  • The flexibility and split testing options offered by Kartra and ClickFunnels
  • Why you should focus on the things that you can reuse repeatedly

 

Connect with Howard Cooper:

 

 

 

Resources Mentioned:

 

 

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH287_-_Howards_Marketing_Epiphany_Final.mp3
Category:Business -- posted at: 4:30am EST

You can build your hypnosis business by following philosophies and strategies and refining the things you do. With a new focus on what is bringing people in, you can go after what is driving your business. Building a successful hypnosis business begins by assessing what you can do to serve the client better and get the result the client wants to achieve. Some clients are more motivated than others, so, if you can gauge a client’s readiness to produce change and fit this into a business context, success will follow.

 

Today, I share why you should position yourself at the end of the funnel where you are the premium service. I share the funnel stages that create a system where appropriate extra steps sit in front of what you do. I discuss the progression from free content on your website to your core service, with the result that the people you speak to are those who are most motivated and ready to make a change. I also share all of the elements you should have on your website pages and how you can structure these to create a persuasive and influential cycle.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

“You owe it to your clients to run a thriving funnel-based business because doing so, you can serve them even better.” - Jason Linett

 

 

 

  • Why a better run business results in better-served clients
  • Examples of content, which is the first stage of the funnel
  • How to use the lead magnet funnel stage to exchange something for something other than money
  • How to use the tripwire funnel stage to upgrade a client to a low-cost purchase
  • How to earn money while you are acquiring new leads and clients
  • How the funnel stages condition your client for your core offer
  • Why your website should have different pages for each issue
  • The elements to include on your website pages
  • How to create a persuasive, ethical, influence cycle with 'feature, so, benefit, result'

 

 

 

Resources Mentioned:

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH286_-_End_of_the_Funnel_Positioning_Final.mp3
Category:Business -- posted at: 4:30am EST

It is crucial to use strategies to serve your clients better and help them make changes in their lives. If you give your client complicated things to do, they are more likely to end up not doing them. So, straightforward strategies are more powerful because your client is more likely to make use of them. This is where self-hypnosis comes to the fore, helping people resolve issues with a new set of suggestions and ongoing strengthening of their skillset. Self-hypnosis allows your clients to reinforce the change on their own, quickly and conveniently.

 

Today, I share two tips for self-hypnosis and the principles and change protocols based on self-hypnosis. I discuss how intensity, repetition, and anchoring play a part in making behavioral changes and how you can use anchoring to move focus and solve the client’s problem. I share simple strategies for building client compliance and highlight the value of creating a short eight to a ten-minute recording of the change work for your client to use for self-hypnosis and strengthening the change. I also share the pros and cons of portable voice recorders, smartphone voice recorders, and Zoom conference recording, including the options that will remove all post-production tasks, saving time and complexity.

 

Get complete access to my hypnotherapy training library now at https://HypnoticWorkers.com/

 

 

“The way into the problem is also the same way out of the problem.” - Jason Linett

 

 

 

  • The role of intensity and repetition in making change
  • How to structure a need for a technique while negating a long-term need of that technique
  • Why every client problem is an anchoring issue
  • How to use organic anchoring to shift focus and solve a problem
  • How to compound anchors for ego strengthening and empowering clients
  • How to build compliance and create a yes set
  • Why you should create custom audio programs to supplement the client's process
  • Studio-quality portable voice recorders versus the client's smartphone voice recorder
  • How to use Zoom conference calling to record a short self-hypnosis session

 

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH285_-_2_Tips_for_Self-Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

It is one thing to learn how to work more effectively with your clients, but if your business strategy isn't on par, you may never develop a flow of clients to work with. If you are starting your business, it is essential to follow a series of steps to find success. If you have already dipped your toe in the water, you may need to refocus your strategy and goals to build the successful business you envision. You need to know what's going to make your business work and make it massively scalable, from determining if you should be a Jack-of-all-trades or an expert in a niche to understanding the psychology behind the sales process

 

Today, I share what I would do if I had to start all over. I share why you shouldn’t try to go straight to the sale and instead recognize that unsophisticated buyers first need to understand the value of what they want to buy. I reveal why a strategy of educating and informing will nurture potential clients towards the next step in the selling process. I share how people do business with people and why it is vital to nail your messaging and produce regular free content to build relationships that will become sales-ready. I also stress the importance of focusing your marketing on your micro-niche and follow one course until you find success.

 

Get complete access to my hypnosis business library now at https://HypnoticBusinessSystems.com/

 

 

“They have to move through a journey from know to like, and trust before they will ever buy.” - Jason Linett

 

 

 

  • The sales process stages of moving a client to a buy status
  • Why you should start with the foundation of visibility to gain credibility, and then profitability
  • How free content and a value-first mindset will create a business for life with raving fans
  • Why frequency and recency are critical components of your content strategy
  • Where to gain visibility in the pain-point of which you are an expert
  • How to position yourself as the micro-niche expert
  • How to nail your messaging for mediums such as Facebook Live

 

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

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Direct download: WSH284_-_If_I_Had_to_Start_All_Over_Final.mp3
Category:Business -- posted at: 4:30am EST

Everything can change at a moment's notice, and it's easy to fall into the rut of having a false sense of comfort. Perhaps you have left a career you no longer enjoy to change your life, but you have not found your passion within the scope of hypnotherapy. It is vital to find your unique proposition, run your business more efficiently, and have a scalability mindset. You need to know when to scale up your efforts, level up what you are doing, change your business model, and throw a wrench into the system to put your message out to a bigger audience while still maintaining your existing business.

 

Today, I share what I’m doing right now and the upcoming theme of the podcast episodes that will air during the month of August. I highlight the most significant risks to your business and why you need to assess where you are and where you want to be. I share the role of passion in finding success and the benefits of positioning yourself as the expert within a niche. I also reveal why video media and system automation are crucial in developing your business.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

“The greatest risk to ongoing success is comfort.” - Jason Linett

 

 

 

  • The greatest risks to ongoing success
  • The two things I am most focused on right now and why you should work on the things you are most passionate about
  • Why you need to recognize that you are a media company first
  • How to create an environment where people want to do business with you
  • Using video to position yourself as an expert
  • How to position yourself at the end of your own tunnel and the benefits of automating your systems
  • How to look at where you are now and where you want to go

 

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

Direct download: WSH283_-_What_Im_Up_To_Right_Now_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Barbara C. Phillips joins me today to share how medical hypnosis can help clients with chronic pain and anxiety. She discusses the role of the hypnotist and being there as a resource to take the suffering out of pain. She reveals the strategies you can use to help clients overcome anxiety and self-esteem issues. She shares how the hypnotic process can become the induction instead of a formalized ritual for how it all fits together. Barbara also highlights why it is essential to identify your ideal clients, the clients you will work the best with, and why you should take an evidence-based approach to the work.

 

Barbara is the owner of Hypnosis Mind Works, where she helps chronic pain sufferers and clients with anxiety. Barbara is a nurse practitioner and became fascinated with hypnosis after getting hypnotic results as a client to overcome a phobia. Barbara’s formal training was through the University of Minnesota and the Minnesota Society of Clinical Hypnosis. She is a certified hypnosis trainer with the ICBCH and holds certificates in Medical Hypnosis, Conversational Hypnotherapy, Integrative Addictions Solutions, and more. Barbara regularly speaks as an NP and leads workshops on professional development across the country.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“Everyone needs to know a part in them is strong and can get them to their highest wisdom.” - Barbara C. Phillips

 

 

 

  • How pain works, the problem with chronic pain, and how hypnosis can alleviate suffering
  • The role of interpretation and the mindset of chronic pain sufferers
  • The most useful resources, such as bilateral stimulation, for working with anxiety and self-esteem issues
  • How to use your inductions as an organic transition into the hypnotic work
  • Why Barbara felt fearful about what other nurse practitioners would think about hypnosis
  • How positive suggestions can help nurse practitioners can communicate better
  • How new hypnotherapists can use evidence-based research while waiting for their first client testimonials
  • Business strategies to build awareness and find success
  • Why it is vital to find your voice and decide who you want to work with
  • How to move your hypnotherapy website up the Google rankings

 

 

Resources Mentioned:

 

 

 

Connect with Barbara C. Phillips:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH282_-_Barbara_C_Phillips_on_Medical_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

We exist as a hypnosis profession because society has found that we can help many people. Things that are viable stick around, and things that do not fade away or are eliminated. We have to recognize when to turn away potential clients, such as when a physiological reason may exist for a symptom the person is seeking help. With doctors and medical professionals, it is vital to remember that it shouldn’t be a case of ‘us versus them.’ It is essential that we appropriately play our role in society and integrate ourselves into what is working for that client.

But, how do you determine when to refer out? How do you network with the medical community if you don’t have connections?

Today, I share how to make medical networking easy. I discuss how to network appropriately with medical professionals and bridge the gap to serve your clients better. I share the best routes to building a portfolio of “warm connections,” including two dialogues you can use to reach out. I also highlight the advantages of posting medical research on your website and how to improve the SEO of your website.

Visit https://WorkSmartHypnosis.com/medical/ for the resources from this session.

“Be the professional you would refer a family member to.”
- Jason Linett

 

  • How to handle referrals and build connections when you don't have a resource
  • Why it is vital to recognize that you don't have to work with everything
  • Why you should only use "warm connections"
  • How to stay in compliance and the advantages of modeling HIPAA policies and procedures
  • How to word an introduction letter to use when a client has reached out to you
  • Using the right dialogue and why it is better to talk about symptoms instead of conditions
  • Making connections with medical professionals using "The ethical brag"
  • The advantages of posting research on your website
  • How to improve the SEO of your website by using the words your potential clients search for

Resources Mentioned:

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 If you enjoyed today’s episode, please send us your valuable feedback!

 Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH281_-_Medical_Networking_Made_Easy.mp3
Category:Business -- posted at: 4:30am EST

Danna Pycher joins me today to share how you can help clients in distress with auto-immune hypnosis. She shares how she started her business, found her niche, and attracted clients by creating a ripple effect in the early days. Danna highlights how physical distress and addiction are often coping mechanisms that have become hypersensitive, resulting in sensory overload. Danna also reveals the techniques she uses, including targeting hypnotic age regression on one specific symptom or body part, then generalizing that change once something is in motion.

 

Danna is the founder of The Transformation Clinic, where she uses a blend of NLP and hypnotherapy to help clients with trauma and disease. Danna discovered hypnosis after a near-fatal accident left her with post-traumatic stress, which traditional therapy did not resolve. Before finding her fascination and curiosity with hypnosis, Danna worked as a journalist and in media production. Today, Danna is an author and travels the world, speaking on how our minds work and how it is possible to lift people out of suffering in a sustainable way.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“It does not matter if they imagine it or if it is real; something is being communicated in the mind that causes distress.” - Danna Pycher

 

 

 

  • The role of trust, regression, and reframing in treating trauma
  • How to refine your message, build a content portfolio, and become an expert
  • Creating a ripple effect to attract clients and how to pick a niche
  • The conditions categorized as auto-immune disorders
  • How addiction is a coping mechanism for physical distress
  • How to treat hypersensitivity and sensory overload
  • Danna's process of 'emptying the bucket'
  • Treating the nervous system by alleviating stress through reframing
  • How to treat a body part through hyper-specific regression
  • Shocking the mind with a 'snap' during regression
  • Why you should use the techniques that resonate with you the most

 

 

Resources Mentioned:

 

 

 

Connect with Danna Pycher:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH280_-_Danna_Pycher_on_Auto-Immune_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

James Vera joins me today to share how customizable frameworks give you the freedom to achieve hypnotic growth. He shares how he took his business online and developed Tele-Hypnosis Programs, which has shown increasing client success rates since the start of the coronavirus pandemic. James reveals the best practices that will help you build your business, including learning from the best, taking the best courses, and implementing friendly SEO techniques. He also highlights how he intertwines different hypnosis methods to create the most effective strategies for helping clients with anxiety, weight loss, and more.

 

James is the founder of Online Hypnosis Now, a website he built seven years ago to specifically highlight doing hypnosis sessions online through Skype, FaceTime, and Zoom. He is a Board Certified Hypnotist, helping people with anxiety, stress, smoking cessation, phobias, sports performance enhancement, and more. James has been a Certified Respiratory Therapist since 1993 as well as a respected public speaker, giving presentations about hypnosis to groups, corporations, and organizations.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“With hypnosis online, people are in their environment, there is an impact, and their success rates are shooting through the roof.” - James Vera

 

 

 

  • Why hypnosis sessions by video calls are causing success rates to rise
  • Why it is vital to learn from people with the best knowledge
  • Best business practices and building your online presence through SEO, blogs, and YouTube
  • How frequency and recency will raise your online presence
  • Strategies to help people with weight loss and anxiety challenges
  • The journey of taking hypnosis online
  • The value James has found in https://HypnoticBusinessSystems.com/
  • The calendar technique for determining your pricing rates
  • Why it is important to give credit to those who help you find success

 

 

Resources Mentioned:

 

 

 

Connect with James Vera:

 

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

 

Direct download: WSH279_-_James_Vera_on_Hypnotic_Growth_Final.mp3
Category:Business -- posted at: 4:30am EST

Jason Tollen joins me today to share how you can utilize hypnotic accountability for your business and finances. He shares how you can grab back control of your finances, manage your money, and increase your understanding of running your business. He highlights why it is vital to adapt your business and pursue opportunities during the coronavirus pandemic. Jason also shares his thoughts on finding your niche within the scope of hypnotherapy work and why you need to recognize that you don’t need to work with every client.

 

Jason is the founder of Mindzai Hypnotherapy, a practice that helps people alleviate suffering and find peace, success, and meaning in their lives. Jason earned his British Hypnotherapy Certification studying Ericksonian, Human Givens, and solution-focused, brief approaches to therapies. He is a member of the General Hypnotherapy Register and the National Guild of Hypnotists. Jason is a mathematics undergraduate and previously worked as a software developer in the banking industry for two decades. He is also a musician and has seriously considered becoming a music producer on the West Coast.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“Spend some time and learn about business - aside from the hypnosis side of things.” - Jason Tollen

 

 

 

  • Making a move to finding your way in a full-time hypnotherapy career
  • Keeping your clients motivated during the COVID-19 pandemic
  • Why it's critical to move with the times and recognize that online sessions are as effective as in-person hypnosis sessions
  • Why you should use this time to pivot your business and pursue new opportunities
  • How to manage money and recognize that it is just a placeholder for social value
  • Why it is vital to learn about running your business, aside from seeing clients
  • Evolving your business to focus on the clients you know you will get 100% success with
  • The challenge of finding your niche, referring clients and why you don't need to work with every client
  • Increasing your financial acumen by taking an online course

 

 

Resources Mentioned:

 

 

 

Connect with Jason Tollen:

 

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

 

 

Direct download: WSH278_-_Jason_Tollen_on_Hypnotic_Accountability_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Arthur Bablis joins me today to share how you can help your clients rewire, reset, and redefine themselves. He shares his experience of learning hypnosis and how he uses the Five Elements of Life to get results. He shares how you can break down the process of creating change with hypnosis into three steps. Arthur also highlights the opportunity that people have during the virus epidemic and how he has pivoted his business to go online and run his first live online NLP training course.

 

Arthur is the founder of The MindBody Excellence Institute, which helps people become better versions of themselves. Arthur is an international speaker and personal success and human performance coach and has a passion for bringing the best out of people. He is a master practitioner and trainer in NLP, hypnosis, kinesiology, and Time Line Therapy. He holds degrees in Economics and Marketing as well as Health Science and Natural Therapy from the University of New England (AU). He is also a father of three who is determined to see his children live the life that they deserve.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com

 

 

 

“If you want results in life that you haven’t had before, you need to do things you have never done before.” - Arthur Bablis

 

 

 

  • Arthur’s experience of transitioning from the corporate world to hypnosis
  • How Arthur learned the language patterns of hypnosis and NLP
  • How to use the Five Elements of Life to get results with hypnosis
  • Communicating with the unconscious mind and anchoring change
  • Why you should break the process of change into a three-step formula
  • How to rewire, reset, and redefine the mind and body
  • What you should be doing during the epidemic to pivot their career, relationships, and health
  • Arthur's strategy for going online and pivoting his business
  • Why training hypnotists are highly-rating online training classes

 

 

Resources Mentioned:

 

 

 

Connect with Arthur Bablis:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

 

Direct download: WSH277_-_Arthur_Bablis_on_Rewire_Reset__Redefine_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

De'Anna Nunez is a high-performance hypnotist specializing in hypnosis for optimal healthy weight. She is the founder of Wake Up Your Best, a trainer with twenty years of experience, keynote speaker, creator of the Mind Body FIT Club, and author of Mind Body F.I.T. Life. De'Anna is a certified sports performance and clinical hypnotherapist as well as a certified humanistic neuro-linguistic psychology practitioner. She believes in living an active and healthy lifestyle, and her determination has given her the strength to complete more than fifty marathons.

 

De'Anna joins me today to talk about the Mind Body F.I.T. Life book and how she helps her clients lose weight. She shares how she has changed her style and methods to get better results. She reveals how she encourages people to envision who they want to be and highlights the importance of creating a supportive community. De'Anna shares her weight loss formula, including uncovering the unconscious associations attached to food. She also shares why it is vital to build new behaviors and good habits once a breakthrough or insight is made.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/

 

 

“Habits plus self-belief plus self-identity equals a new change, a new behavior, and sustainability.” - De'Anna Nunez

 

 

  • Adapting your style to work with different personalities
  • How De'Anna has structured her Mind Body FIT Club membership model
  • De'Anna's weight loss formula
  • The power of asking your clients, 'who do you want to be?'
  • Why you should build a community that supports your clients
  • The topics explored in the Mind Body F.I.T. Life book
  • The importance of creating habits and behaviors after clients have breakthroughs
  • Uncovering the unconscious associations attached to food and emotional eating

 

 

Resources Mentioned:

 

 

 

Connect with De'Anna Nunez:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH276_-_DeAnna_Nunez_on_Mind_Body_F.I.T_Life_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Even when your income is good, you might feel frustrated with the shape your business is taking and are looking for a way to change things up. If you are feeling bored with doing the same thing day in and day out or haven't found the success you desire, then burnout could be on the horizon. It is not always about increasing the number of clients you see or the amount of profit you make. To continue to grow your hypnosis business and increase your career's longevity, you should focus on particular strategies.

 

Today, I share how you can prevent burnout in five steps. I share the steps you should take with everything you do, starting with how to structure your business to work with clients and the issues that interest you. I reveal how to price your process and add value to what you do. I share the power of removing task redundancies and automating systems as well as how to structure your day. I also share how you can find inspiration, support, and accountability by reaching out to your community and how to model your success.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/

 

 

“Design your business to work with people you're excited to see.” - Jason Linett

 

 

 

  • Why you should structure your business to see the clients and issues you are interested in working with
  • Why it's okay to change to your specialty over time
  • How to increase your value, see beyond the dollars per hour, and duplicate yourself
  • How to add more value to the service you offer
  • How to build better systems to reduce redundancies in what you do
  • Why you should organize your day by mode
  • Why you can't afford to ignore outsourcing
  • Why it's vital to be your ‘own’ boss
  • Reaching out to your community for accountability and inspiration
  • Modeling your success on someone successful

 

 

Five Steps to Prevent Burnout:

 

  1. Design your business to work with people you're excited to see
  2. Increase your value
  3. Build better systems
  4. Be your own boss
  5. Follow the concepts of community and modeling

 

 

Resources Mentioned:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

 

Direct download: WSH275_-_Prevent_Burnout_in_Five_Steps_Final.mp3
Category:Business -- posted at: 4:30am EST

 

 

Curtis Ryals is the owner of HypnoEthics, which provides formal ethics training and consultation for hypnotherapists. Curtis is also the owner and Director of the Madison Hypnosis Center, where he has been practicing hypnosis since 2002. He previously worked as a bio-ethicist and research specialist at the University of Wisconsin. Curtis is a certified professional hypnotist with the International Certification Board of Clinical Hypnotherapists. He holds a Master’s degree in Bioethics and Medical Ethics from the Medical College of Wisconsin and a Bachelor’s degree in Psychology and Philosophy from the University of Wisconsin-Madison.

 

Curtis joins me today to share why ethics in hypnosis are crucial and what the critiques of hypnotherapy are saying. He explains how hypnotherapists can introduce standards and best practices to elevate the profession and why we need to stay in our lane and ensure that we are qualified to deliver the techniques we use. He also highlights how to handle conversations on ethical issues such as confidentiality and consent and shares tips on how new hypnotherapists can undertake ethical planning as well as the things that they should consider.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/

 

 

 

If you are not using evidence-based practices, you have no idea what the outcome will be.” - Curtis Ryals

 

 

 

  • How language impacts consciousness
  • Why Curtis is working to bring ethics and standards into hypnosis
  • The ethical gray areas that exist in hypnosis
  • Why hypnotherapists need to be careful to avoid conducting unqualified work
  • Examples of hypnotist-client conversations on medical boundaries
  • Ensuring informed consent by using evidence-based practices
  • How to handle confidentiality when working with parents and children
  • The useful confidentiality guidelines outlined in HIPAA
  • How new hypnotherapists should conduct ethical planning

 

 

Resources Mentioned:

 

 

Connect with Curtis Ryals:

 

 

 

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH274_-_Curtis_Ryals_on_HypnoEthics_Final.mp3
Category:Business -- posted at: 4:30am EST

Emma Romano joins me today to share how massive action and bringing the client into the process can create immediate change in clients who feel stuck. She shares why it is essential to bring the client into the healing process to overcome emotional charges and limiting beliefs. Emma also reveals the issues she is helping people with now and the training she is offering other hypnotists, including how to work online and her Family Freedom Protocol.

 

Emma is the founder of HypnoSuccess and has a strong belief that everyone has the ability to thrive. Emma was diagnosed with debilitating MS, creating chronic fatigue, depression, and constant fear. After doctors informed her that she would soon be confined to a wheelchair, she took matters into her own hands and used hypnosis to heal herself. Today, Emma is a self-healing coach, mentor, and speaker, inspiring clients and hypnotherapist with her story. She has two children who have followed in her footsteps, working as hypnotherapists and NLP practitioners.

 

Want to learn new systems to effectively book more clients and increase the value of your hypnosis business? Visit http://HypnoFormula.com/

 

“Whatever you believe in, your unconscious mind will prove you right.” - Emma Romano

 

  • Emma's journey to healing herself of MS
  • How hypnosis can remove pain, stress, helplessness, and anxiety
  • A story of hypnosis releasing limiting beliefs and emotional charges
  • Bringing the client into the process to create massive immediate change at the conscious, unconscious, and cellular level
  • Different ways you can get clients to confirm change during your sessions
  • The issues that Emma is treating right now
  • How Emma is teaching hypnotherapists to work online
  • How to approach clients with the 'I'm stuck' mentality
  • Emma's 15-step Family Freedom Protocol
  • Emma’s Timeline Reset technique for helping people with PTSD and trauma


Resources Mentioned:


Connect with Emma Romano:

 

NEW: Join Jason for a FREE online workshop, “The Hypnotic Pricing Formula.” Get instant access now at:

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

Direct download: WSH273_-_Emma_Romano_on_Massive_Action_Final.mp3
Category:Business -- posted at: 4:30am EST

Learn hypnosis… online! Richard Nongard joins me today to discuss teaching hypnosis online, as 2020 becomes the year of the online experience. We share what online teaching offers that face-to-face training does not and the advantages of having access to information prior and post-training. We discuss how online interactions with trainers and co-trainees enrich the learning experience and give access to other points of view and the experiences of others. We also discuss how the coronavirus quarantine is proving the effectiveness and concept of online learning and teaching.

 

Richard is a Certified Professional Hypnotist, teacher, and the founder of Subliminal Science and Hypnosis Nevada. He has more than 30 years of experience and was one of the first to venture into teaching hypnosis online. Richard is a well-known keynote speaker and the author of several best-selling books. Richard has a Master’s in Counseling and a doctorate in Transformation Leadership from Bakke Graduate University, and he is currently the President of the International Certification Board of Clinical Hypnotherapists.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

“People can learn processes, see demonstrations, and interact if an instructor understands how to teach online versus teaching to a live group, which is an entirely different learning experience.” - Richard Nongard

 

 

 

  • What online hypnosis teaching can offer that in-person teaching cannot
  • The advantages of pre-class learning resources and materials
  • How online permits building professional networks beyond geographical borders
  • The value of digesting content and practicing between online classes
  • How real-time online interactions differ from in-person interactions
  • Training on Zoom and using the breakout function
  • How training sessions are enriched by the experiences and opinions of those participating
  • The importance of understanding the parts and states of hypnosis
  • How the quarantine is showing proof of concept in online teaching and learning

 

 

 

Resources Mentioned:

 

 

 

Connect with Richard Nongard:

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH272_-_Teaching_Hypnosis_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Karl Smith joins me today to share the power of delivery through the direct model of hypnosis. He shares how, rather than using the long path of ambiguity and metaphoric stories, he goes straight in and deals with the subconscious brain, which is the part of the brain that drives us. He shares how his authoritarian approach creates change quickly and describes the Emotional Detox technique. He shares his interpretation of calibration and its importance in helping clients. He also reveals why releasing videos are an ideal way of finding the clients that want to work with you.

 

Karl is the founder and Managing Director at the UK Hypnosis Academy, a training institute for new and advanced hypnotherapists. He is also the founder of Karl Smith Hypnotherapy, where he helps clients using a unique method of Rapid Hypnosis. Karl is a post-trauma specialist, mental welfare coach, international speaker, and author of There is no 'D' in PTSD, published in 2017. Karl illustrates aspects of his work and how he coaches clients on his popular YouTube channel.

 

 

 

“It’s the delivery. It’s the personality of the therapist, not the certificates on the wall that gets the results.” - Karl Smith

 

 

 

  • What the direct model of hypnosis is
  • Using direct suggestions that can make change happen quickly
  • How to use Karl's Emotional Detox technique to help clients release feelings, thoughts, and emotions
  • Building rapport using a direct approach
  • Why you should have a YouTube channel to find the clients that want to work with you
  • The importance of belief, intent, and confidence in yourself and your work
  • Getting started by making mistakes and perfecting it later
  • What calibration is and how to be in tune with a person

 

 

Resources Mentioned:

 

 

 

Connect with Karl Smith:

 

 

 

 

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Direct download: WSH271_-_Karl_Smith_on_Direct_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EST

Get ready for a complete lesson in compounding hypnotizability! Watch the video of this week’s presentation (and get instant access to the transcript now) at:
https://worksmarthypnosis.com/priming/

 

When working with new hypnosis clients, it’s important to set the stage for true hypnotic success. This is especially true when working with clients who have never experienced the power of hypnosis before, who may be hesitant or disbelieving in the way hypnosis can help them achieve positive change and transform their life. How do you prepare your client - and your sessions - for success? How do you assess their comfort level, calm their nervousness, and build excitement for the positive transformation that will take place during your sessions?

 

More importantly - how do you achieve all of this in an online hypnosis session?

 

Today, I share how to ensure your client’s success by priming with hypnotic convincers. I share how to use hypnotic suggestibility tests to compound hypnotizability and reveal how stacking hypnotic techniques, one after another, will result in your client going deeper into the hypnotic phenomenon. I also highlight how calibration is the ability to get in sync with your client and see how they are responding to instructions to create powerful hypnotic moments, in preparation for your session work.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

“You can use hypnotic convincers to build rapport, positive expectations, and to prime your client as to how well they are going to respond to everything you are about to do.”- Jason Linett

 

 

 

  • How to get change in motion before you get started with conversational influence and hypnotic suggestion
  • Bypassing the critical part of the mind to create an automatic reaction
  • Calibration and how to discover which type of hypnosis your client is going to respond best to
  • Conditioning a positive experience and compounding success to make more profound changes
  • Breaking down the components of the finger magnets, circle test, light and heavy arms, and hand lock hypnotic convincers
  • How to use your voice and tonality to strengthen the suggestion you want to happen
  • The easiest way to say the right words at the right time
  • Applying stacking techniques to other areas of your business

 

 

Resources Mentioned:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH270_-_Priming_with_Hypnotic_Convincers_Final.mp3
Category:Business -- posted at: 4:30am EST

Victoria Gallagher joins me today to discuss why now is our time to shine by taking hypnotherapy online. She shares how she has automated her online hypnosis business and how you can create your economy by developing assets and resources. Victoria reveals how you can find your niche by identifying your strengths. She also shares how you can overcome your time limitations by creating online resources to serve the maximum number of people.

Victoria is an international leader in hypnotherapy and the founder of one of the world’s first online hypnosis companies, Hyptalk.com. Victoria started her company in 1999, and by 2005, she had moved most of her business online. She is a certified master hypnotherapist, neuro-linguistic programming practitioner, and law of attraction facilitator as well as an international speaker, life success coach, and the author of Amazon’s #1 best-selling hypnotherapy book, Practical Law of Attraction. Victoria is also the host of The Power of Your Mind podcast.

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

“Figure out who you are in this situation, where you want to be, and who you want to serve.” - Victoria Gallagher

 

  • How Victoria became a pioneer of online hypnosis
  • Automating online processes and appointment scheduling
  • Why now is the time to create assets that can generate passive income
  • How too many products can result in confusion instead of an increase in sales
  • Finding your niche by identifying the persona you serve and the problems they have
  • Minimizing work by creating video content to repurpose and create additional products
  • How to be more efficient and serve more people than your time limitations permit

 

Resources Mentioned:

 

Connect with Victoria Gallagher:

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH269_-_Victoria_Gallagher_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Anthony Jacquin joins me today to share how you can transform and modify the hypnosis techniques you use face-to-face, for online session work. He shares his initial fears of working online and the solutions that will help you overcome these and find success. Anthony breaks down the three ingredients of hypnosis and reveals how understanding the key components allows you to make modifications for working with clients over the internet. He also shares how he constructs his hypnosis sessions from start to finish to get the best results for the client.

 

Anthony is the founder of Jacquin Hypnosis Academy, where hypnotherapists can receive classroom or private training and one-to-one mentoring. Over the past 25 years, he has helped more than 5,000 clients make a personal change through hypnosis. He is also the author of Reality is Plastic, which highlights what hypnosis is and how it can be used effectively. Leveraging hypnosis for entertainment, Anthony has been featured on ITV and BBC Radio and has conducted stage hypnosis performances for small and large audiences. Today, much of his work takes place online, using Zoom to help his clients achieve rapid hypnotic results.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

“We can suggest any state to our clients but suggesting a state change is not a prerequisite to giving other suggestions.” - Anthony Jacquin

 

 

 

  • Anthony's initial reservations for working online
  • Zoom versus Skype for online conferencing stability
  • Why Anthony feels he doesn't need inductions and deepeners to do the work needed
  • The advantages of building an online presence to introduce yourself to clients
  • The three ingredients of hypnosis, including instructions to do things, imagine things, and the classic suggestion effect
  • Understanding the core components of inductions to create variations for online sessions
  • Giving your clients instructions about the ideal conditions for online sessions
  • Anthony's step-by-step flow of online hypnosis work

 

 

Resources Mentioned:

 

 

 

Connect with Anthony Jacquin:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

Direct download: WSH268_-_Anthony_Jacquin_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Kerry Hoath joins me today to share how he works online and how you can transition your hypnosis work and thrive in the online space. He highlights that anyone can learn hypnosis and modify techniques to work in any format. Kerry shares how he performs inductions and how to deliver them to clients that are visually impaired. He shares tips for preparing your client for an online hypnosis session and a few of the best video platforms to use for your online sessions. Kerry also shares how you can enhance your online presence to attract more clients that are looking for online hypnosis sessions.

 

Kerry is the founder of Hoathnosis, where he uses NLP. and hypnosis to help people make changes in their lives and realize their goals. Kerry is visually impaired and has been conducting hypnosis sessions online for six years. He was previously a Cisco instructor for the visually impaired at the Association for the Blind of W.A. and a Linux system administrator at Lismore Internet Services. He holds a diploma in information systems and databases from the New England Institute of T.A.F.E. Kerry is also a musician, audio engineer, and hobbyist locksmith.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

 

“Anybody planning to work online and doing remote hypnosis sessions - if you go into this with the mindset of ‘this is going to work,’ then you’re 80% of the way there.” - Kerry Hoath

 

 

 

  • Why anyone can learn hypnosis
  • Working in a modality that is effective for our clients
  • Kerry's first hypnotic success
  • Techniques for visually impaired hypnotherapists
  • Breaking down the Dave Elman induction, step-by-step
  • Working with visually impaired clients
  • The mindset required to be a successful remote hypnotist
  • Tips for getting your client set up for an online session
  • The best video platforms for online sessions
  • Finding online clients and managing your email client

 

 

Resources Mentioned:

 

 

 

Connect with Kerry Hoath:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH267_-_Kerry_Hoath_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Marian Spurgeon joins me today to share how conditioning the online experience of the client in advance creates a natural transition to keeping hypnosis sessions in that format. She highlights her unique approach to creating video content online, delivered in 2-4 minutes, for making a small quick win and the platforms she is using for video hosting and intake form creation. She shares why she believes online hypnosis sessions can be more effective than sessions conducted in your office. She also reveals how you can tackle low internet speed and bandwidth issues as well as why it is vital to supplement your geographical marketing with marketing centered on your name.

 

Marian is the owner of Quad Cities Hypnosis, where she helps people make behavioral changes to overcome challenges such as phobias and anxiety, remotely by Zoom. Marian also helps clients reduce or eliminate the symptoms of fibromyalgia, IBS, and Crohn’s. In addition to her work with hypnosis clients, she conducts ICBCH-approved certified hypnotist level 1 and level 2 training, is an ICBCH accredited instructor, and a National Guild of Hypnotists (NGH) certified hypnotist.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

 

“Embrace the power of having that consistency over time. What you do is so much more important than what you say that you’re going to do.” - Marian Spurgeon

 

 

 

  • Transitioning to doing everything online
  • Short versus long training courses
  • Working with clients while under a shelter-in-place order
  • Password protecting Zoom sessions
  • The benefits of online sessions and offering supplemental material
  • Putting yourself online and attracting clients
  • Using Wufoo to create intake forms
  • Improving online conferencing and internet reliability

 

 

Resources Mentioned:

 

 

Connect with Marian Spurgeon:

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH266_-_Marian_Spurgeon_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Rob De Groof is the owner of Hypnosis Center Belgium and the European Hypnosis Academy. He is also the founder of The Mentalist The Hypnotist, where he travels the world to lecture and teach others about mentalism and hypnosis. Working from Belgium, Netherlands, Rob uses hypnosis to help people online via interactive video. He is an international hypnosis trainer, a Certified Direct Hypnosis Trainer, and a member of the International Order of Master Hypnotists. Rob is also a hypnotizer at Showhypnose.be and a certified hypnotist at Hypnosecentrum.be.

 

Rob joins me today to share how to adapt and modify your tactics for online hypnosis during the virus crisis and social distancing regulations. He reveals how to prepare and condition the client and yourself for better experiences online. He discusses replacing physical techniques that include tapping and touching and how to create a suggestion to bring clients out of hypnosis if the call drops out or the connection is lost. Rob also shares why you should keep your communication channels open and active during the coronavirus outbreak, for the benefit of clients and for the continuation of your hypnosis business.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

“There are no best inductions; you always have to find something suitable for the situation, for the client, and yourself.” - Rob De Groof

 

 

 

  • Preparing your clients for a good online session at home
  • Developing trust in online platforms
  • Modify your process to replace physical techniques such as touching and tapping
  • Using a suggestion to prepare for dropped calls
  • Rob's 'loss of connection' suggestion
  • Preparing a home space for online work
  • Why it is vital to keep communication open, and modify but continue offering your services

 

 

Resources Mentioned:

 

 

 

Connect with Rob De Groof:

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH265_-_Rob_De_Groof_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Kelley T. Woods joins me today to share how she is working with children online. She reveals how to prime parents and ensure children are engaged, as well as tips on subtleties such as seating positions and camera set up. Kelley shares how you can harness a child’s imagination and creativity through online tools such as chat and Zoom’s whiteboard option. She also shares how to create hypnotic wow and have fun as well as the hypnosis techniques that are effective with children.

 

Kelley is a certified clinical hypnotherapist, pediatric hypnotist and the owner of Woods Hypnosis, where since 2002, she has been helping people with pain control, athletic performance, and weight loss. She is the author of Pediatric Pain Relief: Help Your Child Feel Better with Mindful Hypnosis. Kelley is the 2017 Recipient of Excellence in Literature, receiving the Pen & Quill Award from the International Medical and Dental Hypnosis Association for Integrative Hypnosis for Kids and Teens: Playing for Change, with co-author Melissa Tiers. Kelley is also a hypnosis coach and is scheduled to present at numerous events throughout 2020.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

“Allowing enough time for a child to process an idea or question - giving pause and space - lets them find the right frame for themselves.” - Kelley T. Woods

 

 

 

  • The opportunities to help children in an online format
  • Helping children with anxiety, sleep difficulties, and boredom
  • Priming parents for online sessions and ensuring their children are ready to engage
  • Camera placement, seating positions, and removing distractions
  • Harnessing children's imagination and understanding of hypnosis
  • Tips for getting children to talk
  • Utilizing a child’s creativity with Zoom's whiteboard
  • Using chat to unlock communication with children who are not very verbal
  • Techniques that are fun and work well with children
  • Kelley's Power Word process and Rainbow Gifts for Kids

 

 

Resources Mentioned:

 

 

 

Connect with Kelley T. Woods:

 

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

Direct download: WSH264_-_Kelley_T_Woods_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Howard Cooper joins me today to share how he began helping clients through online hypnosis sessions. He shares the strategies and techniques he uses to help his clients achieve positive change in an online setting and why it’s critical for hypnotherapists to set boundaries with their online clients to help reduce distractions and encourage engagement. Howard also explains how he creates systems to support and streamline the user experience while working remotely and the techniques he uses to gauge an online client’s compliance.

 

Howard is the founder of Rapid Change Works and a highly-recognized hypnotherapist known for helping clients create rapid shifts in their thinking. For over 15 years, Howard has helped over 2,500 people worldwide to create transformational changes in their lives, such as overcoming phobias, anxieties, and traumas that have plagued them for years. Howard’s work has been recognized in multiple media publications, including The Daily Telegraph, Daily Express, Virgin Atlantic’s Flying Without Fear, and BBC London.

 

Join Howard Cooper, Jason Linett, and Dan Candell for RAPID HYPNOTIC CHANGE, a special online masterclass:
https://worksmarthypnosis.com/rapid-hypnotic-workshop/

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

“Whether it’s face to face or online - all you’re doing is chatting. All you’re doing is helping them sequence some new ideas together.” - Howard Cooper

 

 

  • How Howard discovered hypnosis and what inspired him to begin offering online hypnosis sessions
  • Strategies and techniques Howard uses to help his clients achieve results
  • The importance of setting boundaries and ‘ground rules’ with your online hypnosis clients
  • Creating business systems that encourage your online clients to be present during their session
  • The ‘user experience’ he creates with new online hypnosis clients
  • Looking beyond scripts and techniques to help your clients achieve results in an online setting
  • Examples of how he works with clients
  • Techniques you can use to gauge your online client’s compliance
  • Why he prefers online hypnosis sessions over telephone sessions

 

 

Resources Mentioned:

 

 

 

Connect with Howard Cooper:

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

 

 

Direct download: WSH263_-_Howard_Cooper_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Lori Hammond joins me today to share how she started her hypnosis business in the online format. She shares how you can set the stage for successful online hypnosis sessions by preparing your client and setting yourself up with a few pieces of technology. Lori reveals the inductions and techniques that work well for her online clients and the minor adjustments you need to make to your approach. She also shares why she finds it to create resources for her audience, such as post-session recordings.

Lori is the consulting hypnotist at Trancypants, where she helps people lose weight and let go of unwanted habits and addictions. She is passionate about teaching her clients how to use their mind and neuroscience techniques to quickly and effectively solve their problems. Lori has gone from learning hypnosis to overcoming a decades-long struggle with her weight and presenting at HypnoThoughts Live in the upcoming 2020 event.

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

“You don’t need to wait until you have all the right tech. You can start with a bare-bones operation and start making a difference in people’s lives.” - Lori Hammond

  • Why Lori decided to open an online hypnosis practice
  • Building client-confidence in technology and building rapport over Zoom
  • Conducting group online hypnosis sessions
  • The equipment you need to get started
  • Tips your clients need to know to set up their camera and phone
  • The increase in business due to the Coronavirus
  • The rewards of creating resources to help your audience
  • The inductions and approaches that are ideal for online sessions
  • Recording sessions on Zoom to create a post-session client resource

Resources Mentioned:

 

 

Connect with Lori Hammond:

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

 

Direct download: WSH262_-_Lori_Hammond_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST

Tom Nicoli joins me today to share how you can go online and conduct hypnosis sessions over remote video. He shares the preparations and adjustments you will need to make to prepare for online sessions, including how to prepare your backdrop and your clients. He shares how you can find clients and advertise your online hypnosis services, as well as the opportunity to help people who have more time to focus on themselves during the Coronavirus outbreak. He also highlights why this is the ideal time for people to stop smoking due to the increased risks of developing respiratory illness.

 

Tom is a master practitioner, an internationally recognized coach, and the founder of A Better You Hypnosis and Master Visionary. He is also the founder and Chairman of World Hypnotism Day and an advisory board member at Micoachee.com. Tom is passionate about helping people live happier, healthier lives through online hypnosis and executive & personal development coaching.

 

Get our ongoing resources for hypnotists to successfully do sessions online at https://worksmarthypnosis.com/nowonline/

 

 

 

“There’s always an opportunity. There’s always an alternative, so step back, calm down, and shift over.”- Tom Nicoli

 

 

 

  • Trailblazing by taking hypnosis online
  • Video hypnosis versus telephone hypnosis
  • Adjustments and differences for conducting online hypnosis
  • Building rapport over remote video
  • How to find more online hypnosis clients
  • Crafting a background set for video sessions
  • Creating a preparation checklist for client's
  • How the Coronavirus is giving people more time to focus on themselves

 

 

Resources Mentioned:

 

 

Connect with Tom Nicoli:

 

 

 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

 

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

 

If you enjoyed today’s episode, please send us your valuable feedback!

 

Want to work with Jason? Check out:

 

 

 

Direct download: WSH261_-_Tom_Nicoli_Goes_Online_Final.mp3
Category:Business -- posted at: 4:30am EST