Work Smart Hypnosis | Hypnosis Training and Outstanding Business Success

Bob Martel is an ICBCH and NGH Board Certified Hypnotist, Confidence Coach, Sleep Coach, and the Founder of Positive Results Hypnosis. He works with a broad range of clients, including business owners and entrepreneurs, helping them with their confidence, self-value, and self-worth. He is a writer and author of The Magic of Aesop: How to Use the Wisdom of Aesop's Fables to Spark Transformational Change and the upcoming book, I Am Sleeping Now. Bob previously worked on a Navy submarine and in the corporate world in sales and marketing. Hypnotists initially hired him to improve their marketing before becoming a hypnotist himself.

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Bob joins me today to discuss the business of business hypnosis. He shares how you can better work with your clients and attract your ideal clientele. We discuss Aesop's Fables, The Tortoise and the Hare, The North Wind Versus the Sun, and how you can integrate these classic stories into your hypnotic change work. Bob reveals how he gave a book to a client, hinting that they would find the discovery they needed inside, resulting in outstanding results. We explore how the business of hypnosis is more than just putting your message out there and why you need to understand the how and the why beneath all that you do. Bob also highlights that you will have a hard time selling to others if you can't sell it to yourself and shares the process of buying qualified lists of leads and directly marketing to them.

“Think about yourself as a catalyst for change and progress that they are not realizing now.” - Bob Martel

  • Bob’s experiences delivering alcohol and drug counseling on a Navy submarine and self-image psychology for Motorola
  • Helping businesses and individuals discover their goals and targets and notice the things that they are not yet noticing
  • Why Bob has moved his business marketing strategies from sessions to packages, and finally to programs
  • How to do direct marketing the right way and the four vital elements: introducing yourself, creating awareness, giving a reason to find you online, and asking them to take an action
  • Who Aesop was and how he used fables to win his freedom
  • Why Aesop’s Fables are effective stories for use in hypnosis and how to hack, craft, and adapt them to help your clients

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Direct download: WSH322_-_Bob_Martel_on_the_Business_of_Business_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EDT

Vinnie Brigance is a certified hypnotherapist and the Founder of Kalamazoo Hypnosis where he helps clients permanently quit smoking - without cravings. His passion for helping people quit smoking stems from his mother’s struggle with COPD and emphysema, which ultimately led to her passing in 2018. Born and raised in Michigan, Vinnie discovered the impact and effectiveness hypnosis can have on creating positive change after graduating from the University of Massachusetts-Boston with a degree in Political Science. With a newfound passion and desire to help others create life-altering breakthroughs, he opened his own hypnosis practice in January 2020 where he currently sees 95% of his clients online.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Vinnie joins me today to share how outcome-oriented action is always the solution to building an audience, creating an impact, and helping the community and economy. We discuss whether the client needs an absolute pain point for change to be effective. Vinnie shares the systems he’s using right now and how he has changed his approach and methods to reflect working online with clients. He highlights the value in creating assets and sharing content with strategies for making the biggest impact you can with your particular skill. Vinnie shares why you should get some training and get out there as soon as possible, recognizing that doing the work and listening to clients is the fastest way to learn and build your skills. Vinnie also shares tips on creating internal motivation to boost your outreach efforts and describes his love for Parts Integration Therapy and conversational hypnosis.

“You want to condition your audience to do something you ask because compliance builds suggestibility.” - Vinnie Brigance

  • Red flags and determining if the client’s issue needs to be an absolute pain point for hypnosis to be effective
  • Why you should look to create a larger and broader impact with your skill
  • Changing your methods, reducing your pretalk, and evolving hypnosis for online sessions
  • Creating assets and repurposable resources, such as videos, to increase your online presence and reach a larger audience
  • Being willing to put yourself out there, recognize that everything doesn’t need to be flawless and discovering your voice by listening and learning
  • Setting outreach goals and managing your internal motivation
  • How to build engagement and get your audience to do something

Resources Mentioned:

Connect with Vinnie Brigance:

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Direct download: WSH32120-20Vinnie20Brigance20on20Outcome-Oriented20Action20Final.mp3
Category:Business -- posted at: 4:30am EDT

How do you follow-up with your stop smoking clients? Many hypnotists fall prey to the game of assumption - assuming that if they follow-up with their clients, it will sow the seeds of doubt in your services and reduce their confidence in your skills. But following up is a critical step on achieving your client’s desired results. After all - it’s always a great idea to check your work.

So, how do you follow-up with your clients without sowing the seeds of doubt or breaking their trust and confidence in the services you offer?

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Today, I share how to follow-up with your stop smoking clients for better results. I reveal how you can do a follow-up in a high-impact way and create stronger results, if not further reinforce the result. I demonstrate how collecting oddly specific stories will help you metaphorically shine the spotlight of change in a rather unique place. I explain how you can use this technique beyond helping your stop smoking clients. I also share why I love suggesting fascination and curiosity and how you can take successful methods and frame them in a better way to make them even more effective.

“When you satisfy the concern in advance, you have now inoculated a future problem.” - Jason Linett

  • The number one rule for influential communication and how to hit the emotional components of decisions to motivate change
  • How to satisfy objections before they arise and motivate towards a change or the next step
  • Helping clients identify their character of change
  • Collecting feedback and ultra-specific stories and leveraging them in your sales consultation or during the appointment to set the context for oddly specific change
  • Why it is easier to get someone to stop something than start something and how to achieve the latter and wrap-up your hypnosis sessions
  • How to modify this approach for you and client issues outside of stop smoking
  • Taking methods that work and framing them in a better way to make them more effective

Resources Mentioned:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

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Direct download: WSH32020-20Follow-up_Success_with_Stop_Smoking_Hypnosis_Final.mp3
Category:Business -- posted at: 4:30am EDT

Sean Michael Andrews is a Certified Hypnotist and Hypnosis Instructor, Master Practitioner of NeuroLinguistic Programming (NLP), and the Founder of World’s Fastest Hypnosis. He is the author of Who, Me?: How to Choose The Best Volunteers, Street Hypnosis: World’s Leading Street Hypnotist Shows Techniques for the Office, Stage, and Street, and eight educational videos. Sean speaks at hypnosis conferences such as HypnoThoughts Live and the UK Hypnosis Convention. Sean is also the Supervising Instructor at the Dave Elman Hypnosis Institute and is a qualified Nursing Hypnosis Instructor. He is the recipient of the International Association of Counselors & Therapists 2018 Hypnotist of the Year, MAHC’s 2016 Educator of the Year, and MAHC’s 2013 Hypnotist of the Year awards.

Check out the LIVE training to build your passive income empire, happening at HypnoThoughts LIVE in Las Vegas this Summer: https://www.hypnoticproducts.com/htlive2021

Sean joins me today to discuss evolving hypnosis. He shares how the nature of the work we do is evolving and his changing beliefs, including his aversion to using the word sleep. Sean shares how we can adapt the techniques we use to make them effective and efficient and overcome the pandemic's challenges. He shares how you can look for opportunities to approach the work from different angles and become more flexible as you transition from the in-person hypnotist to working online. He also discusses the benefits and strengths of methods like the Dave Elman induction and reveals how we make modifications and learn through practice and failure.

“When you are not afraid of failing, you can do anything.” - Sean Michael Andrews

  • How to modify a rapid induction to work online
  • How to prepare a client for a loss of internet connection
  • The precautions and challenges of working with clients wearing a mask
  • Street hypnosis tricks for finding and selecting the most hypnotizable people
  • Whether the Esdaile state of hypnosis is a good state for receiving suggestions
  • Techniques for bringing people out of a spontaneous coma state
  • Details of Sean’s upcoming book for new hypnotists
  • Adapting the classic Dave Elman Induction for online hypnosis
  • How to give an instant induction - in any language

Resources Mentioned:

Connect with Sean Michael Andrews:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

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Direct download: WSH31920-20Sean20Michael20Andrews20on20Evolving20Hypnosis20Final.mp3
Category:Business -- posted at: 4:30am EDT

Jess Marion is a Certified (H)NLP and NLP Trainer, Hypnosis Trainer, Tree of Life Coach, and a Consulting Hypnotist and Partner at The Intelligent Hypnotist. She is a conference speaker and the co-author of seven books and three digital training programs and was previously a university instructor for seven years in the fields of anthropology and comparative religions. She has a Ph.D., Master’s degree, and Bachelor’s degree from Temple University and the University of South Florida.

Check out the new on-demand hypnosis workshop: “Six Steps to a Six-Figure Hypnosis Business.” Yours free, right now at http://JasonWebinar.com/

Jess joins me today to compare NLP with hypnosis and coaching. She explores whether we should draw delineations between NLP and hypnosis and when and where we should start to go in different directions. Jess reveals what we know in terms of the brain and how hypnosis actually helps resolve issues. She highlights the importance of trance and what this means neurologically in terms of the brain's structure. Jess shares the importance of structured flexibility in terms of creating change and how we can put this to use and integrate it within change work. She also shares how hypnotic change work is not just about the words and the role of gestures, tonality, and non-verbals.

The mechanisms that make hypnosis work are the same exact mechanisms that make NLP work.” - Jess Marion

  • The intersections of hypnosis and NLP and why NLP won’t work without trance
  • The types of hypnosis, framing options, and the process that creates a trance
  • Creating trance without an induction by recognizing when trance occurs naturally
  • Meeting client’s expectations if you market yourself as a hypnotist
  • How to use the components of the coaching pattern and determining your opening gambit
  • Using multi-level communication with gestures, physiology, tonality, and pauses
  • Collaborating physiological feedback in deep trance
  • The role of the Default Mode Network in NLP and creating neural flexibility

Resources Mentioned:

Connect with Jess Marion:

Join our next online certification course… wherever you are in the world!

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

If you enjoyed today’s episode, please send us your valuable feedback!

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

Want to work with Jason? Check out:

Direct download: WSH31820-20Jess20Marion20on20NLP20vs20Hypnosis20vs20Coaching20Final.mp3
Category:Business -- posted at: 4:30am EDT

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